Health and wellness perks

Maternity health resources

Get the support you need throughout your parenthood journey, starting with the healthiest pregnancy possible. Beyond your comprehensive Independence Blue Cross health care coverage, you also have access to valuable programs and resources to support you in whatever stage of parenthood you’re in — family planning, fertility, pregnancy, birth, postpartum, and beyond.

Here are some of the ways we support our members who are starting a family or raising young children.

Baby BluePrints®

Baby BluePrints is our comprehensive, free maternity program that supports pregnant members during pregnancy, delivery, and postpartum. Registered Nurse Health Coaches who specialize in pregnancy-related care are available by phone 24/7 to answer your questions or help you with any complications you may experience.

To enroll in Baby BluePrints, call 1-800-598-BABY.

Cayaba Care

Cayaba Care goes beyond traditional maternity support, offering comprehensive pregnancy and postpartum services for eligible members with certain risk factors at no additional cost. They provide members with a dedicated Maternity Navigator who is also a certified doula. Cayaba Care works with your existing obstetrics (OB) provider and gives members access to nurses, lactation consultants, nutritionists, family support specialists, and more. Your team is available to you through in-person visits, virtual appointments, text messaging, and 24/7 call support.

Cayaba Care’s goal is to achieve equity in maternal health. Let them help you have a more joyous, safer pregnancy and postpartum experience.

To check your eligibility and enroll, visit the Cayaba Care website or call 267-668-2811, Monday through Friday, 9 a.m. – 5 p.m.

Ovia Health™

Ovia offers three mobile apps for daily, personalized support through every stage of parenthood, including cycle tracking, fertility, pregnancy, newborn care, and parenting tips. You can download one or all three of the Ovia apps.

Get the apps

Please log in at to check your benefits or speak to your benefits administrator to determine if these benefits apply to your coverage.

The products listed are offered by Ovia Health, an independent company. These are not Independence Blue Cross products. Independence Blue Cross is acting solely as an agent for Ovia Health. Ovia Health is solely responsible.

Cayaba Care is an independent company offering maternity services. Message and data rates may apply.