About Independence Blue Cross

Brian Lobley Executive Vice President, Health Markets

Brian Lobley
Brian Lobley is executive vice president of Health Markets at Independence Health Group, the parent company of Independence Blue Cross, LLC. He is responsible for leading the profit and loss centers (P&Ls) — focusing on all commercial and consumer business, including senior markets and the group pharmacy business. He also provides oversight for the company’s operations and subsidiaries, AmeriHealth New Jersey and AmeriHealth Administrators.

Mr. Lobley is a founding member and the board chair of Quil, a newly formed joint venture between Independence Health Group and Comcast.

Prior to his current role, Mr. Lobley was president of Commercial and Consumer Markets, overseeing all functions supporting the P&Ls, including sales, marketing, consumer business, advertising, sales and marketing communications, and all senior market activities. In addition, he led the company’s Innovation department.

Mr. Lobley also served as senior vice president of Marketing and Consumer Business, vice president of Strategy and Innovation, and he has held various leadership positions across the enterprise throughout his time at Independence.

In addition to his leadership roles, Mr. Lobley is one of the founding members of the G. Fred DiBona, Jr. Memorial Foundation, also known as Fred’s Footsteps, which provides financial support to families caring for critically or chronically ill children. He is a board member of the Greater Philadelphia Alliance for Capital and Technologies (PACT) and the Philadelphia Freedom Valley YMCA — serving on the Executive Committees of both. He also serves on the board of AIM Academy.

Mr. Lobley is a frequent speaker at local and national industry forums on a range of topics, including consumer engagement and health care innovation. He is a member of the Oliver Wyman Health Innovation Center Leaders Alliance, serves on the editorial board of Fierce Health Payer, and consults with various private equity and venture capitalist firms on investment areas in the health care space.

Mr. Lobley received a bachelor of science in industrial engineering from Lehigh University.