About Independence Blue Cross

Brian Lobley Executive Vice President, Chief Operating Officer, and President, Health Markets

Brian Lobley is the executive vice president, chief operating officer, and president of Health Markets at Independence Health Group, the parent company of Independence Blue Cross, LLC. He is responsible for leading Commercial, Consumer, and Medicare lines of business as well as the company’s group pharmacy business and Business Technology Services, Informatics, and Innovation departments. He provides oversight for the company’s operations and subsidiaries, AmeriHealth New Jersey and AmeriHealth Administrators.

Mr. Lobley is a founding member and the board chair of Quil, a digital health joint venture between Independence Health Group and Comcast. In addition, he is a board member of Tandigm Health — an Independence wholly owned subsidiary focused on population health services through engaging, enabling, and empowering primary care physicians in the Philadelphia area. In 2021, Mr. Lobley joined the board of Evio, a pharmacy solutions startup that that works to improve medication affordability and patients' clinical outcomes and medication experiences. Independence was one of five Blue plans that launched Evio.

Mr. Lobley joined Independence in 2001 and has held various leadership positions across the enterprise. Prior to his current role, Mr. Lobley was executive vice president of Health Markets. In this role, he oversaw all functions supporting the profit and loss centers (P&Ls), group pharmacy business, operations, and subsidiaries, and he led the company’s Innovation department. He also served as president of Commercial and Consumer Markets, senior vice president of Marketing and Consumer Business, and vice president of Strategy and Innovation.

In addition to his leadership roles, Mr. Lobley is one of the founding members of the G. Fred DiBona, Jr. Memorial Foundation, also known as Fred’s Footsteps, which provides financial support to families caring for critically or chronically ill children. He is a board member of the Greater Philadelphia Alliance for Capital and Technologies (PACT) and the Philadelphia Freedom Valley YMCA & serving on the Executive Committees of both and as the Board Chair of PACT. He also serves on the board of AIM Academy.

Mr. Lobley is a frequent speaker at local and national industry forums on a range of topics, including consumer engagement and health care innovation. He is a member of the Oliver Wyman Health Innovation Center Leaders Alliance and consults with various private equity and venture capitalist firms on investment areas in the health care space.

Mr. Lobley received a bachelor of science in industrial engineering from Lehigh University.

Independence Newsroom

For high-resolution images of our executive team and more, visit the Independence Newsroom.