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Paula Sunshine Senior Vice President and Chief Marketing Executive

Paula Sunshine is senior vice president and chief marketing executive at Independence Blue Cross. She oversees all commercial and consumer marketing activities, including product development and execution, advertising and creative services, the member experience and all customer, broker and member communications. Ms. Sunshine also oversees Independence’s digital assets such as ibx.com, ibxpress.com member portal and the IBX mobile app.

Since joining Independence in October 2007, Ms. Sunshine has held key roles in marketing, sales and operations quality assurance — where she began her tenure with the company. In 2010, she transitioned from Operations to Marketing, where she was responsible for building and managing Independence’s Affordable Care Act business line.

Prior to joining Independence, Ms. Sunshine served as senior vice president at MBNA America Bank. Over the course of her 11 years with MBNA, she held positions in several areas, including mergers and acquisitions, marketing and strategic planning. Prior to MBNA, Ms. Sunshine spent 15 years in the leveraged buyout industry.

Ms. Sunshine earned a bachelor of arts degree in mathematics from Emory University and a master of business administration from the Wharton School at the University of Pennsylvania. She currently serves on the board of Congreso de Latinos Unidos.