Ab out Independence Blue Cross

Kortney CruzSenior Vice President, Government Markets

Kortney Cruz is senior vice president of Government Markets at Independence Blue Cross (Independence). She provides overall leadership to Independence’s Medicare businesses, including operations, sales and marketing, risk analytics, and performance management, as well as oversight of the company’s Medicare STAR ratings initiatives.

Since joining Independence in 2013, Ms. Cruz has held a variety of roles with increasing responsibility in Government Markets. She played a vital role in launching the company’s Age Fearless initiative to engage and educate individual 55 years and older on holistic health and well-being. She also formed the Medicare Member Retention team, which has allowed Independence to communicate digitally — through email, text, or both — with nearly 70 percent of its Medicare Advantage members.

Ms. Cruz is a member of the Blue Cross Blue Shield Association’s Medicare senior leadership workgroup, where she collaborates with other Blue Cross Blue Shield plans and shares best practices in Medicare marketing. She is also active with Independence’s corporate volunteer program, the Blue Crew, and is an executive sponsor of the iLead (Inspiring, Lifting, and Empowering the African Diaspora) associate resource group. She has a degree in marketing and strategic management from the Wharton School of the University of Pennsylvania.