About Independence Blue Cross

Koleen Cavanaugh Senior Vice President and Chief Marketing Officer

Koleen Cavanaugh is the senior vice president and chief marketing officer at Independence Blue Cross (Independence). She oversees all commercial and consumer marketing activities, including advertising and creative services, and all customer, broker, and member communications. She also oversees ongoing efforts to strengthen the company’s brand in the marketplace. Ms. Cavanaugh directs the member experience strategy, including accountability for Independence LIVE — Independence’s customer experience center — and Independence’s consumer-facing digital properties including ibx.com, the IBX mobile application and member portal.

Ms. Cavanaugh joined Independence Blue Cross in October 1991 as a customer service representative. Her ascent to becoming a company officer includes serving as vice president of Marketing, director of Consumer Marketing , director of Consumer and Small Group Products, and director of Marketing Administration. During her tenure, she played an integral role in developing and executing the Affordable Care Act marketing strategy, launched Independence’s digital marketing outreach capabilities, led the development and build out of Independence LIVE, and established member experience measurement practices.

Ms. Cavanaugh earned a bachelor of arts degree in Communications from Villanova University. She serves on the board of Pennie, the Pennsylvania’s state-based health insurance exchange. She also serves as the executive sponsor of Independence’s PRIDE associate resource group.

Independence Newsroom

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