About Independence Blue Cross
About us
Our company Executive team
Gregory E. Deavens
Sushma Akunuru
Crystal E. Ashby
Koleen Cavanaugh
Rodrigo Cerdá, M.D.
Kortney Cruz
Donna Crilley Farrell
Stephen P. Fera
Joe Geist
Thomas A. Hutton
Paul J. Kane
Kimberly J. Kockler
Susan Larkin
Juan Lopez
Anthony J. Maleno
Brett Mayfield
Richard L. Snyder, M.D.
Paul Staudenmeier
Mike Sullivan
Michael R. Vennera
Emily Zitser
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Joe Geist Senior Vice President and Market President — National

Joe Geist is senior vice president and market president — National for Independence Blue Cross (IBX). In this role, Mr. Geist leads the sales and retention teams for the organization’s National and large group clients.

Mr. Geist will focus on solutions that enhance the customer and member experience. He will partner with stakeholders across IBX to address marketplace challenges, identify trends, help launch new products, and develop business strategies dedicated to the needs of national and large clients and their employees.

Mr. Geist is a respected leader in client management and innovative client solutions. Prior to joining IBX, he served as vice president and chief client officer for National Accounts at Anthem Blue Cross Blue Shield. At Anthem, he led client management for the company’s western region representing more than four million medical members with a focus on National complex accounts. Mr. Geist has also held sales leadership positions at other national companies, including Collective Health and Aetna, a CVS Health Company.

Mr. Geist received a bachelor’s degree in business administration from Shippensburg University.

Independence Newsroom

For high-resolution images of our executive team and more, visit the Independence Newsroom.