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Begin Quotes We check the Clinical Care Report for every patient who comes in for a visit. The report tells us if the patient has seen a specialist or had any testing we were not aware of, and lists all of the prescriptions that the patient had filled. This accurate, up-to-date information is extremely valuable to give us a clearer picture of the patient's history since the last visit. End Quotes
— Vicki Bralow, D.O., G.S. Peter Gross D.O., PC, Philadelphia, Pa.

In 2011, we launched two new smartphone applications, both available free at Apple's App Store and the Android Market, and both designed to help you get fast, accurate health information, anytime and anywhere.

Through IBX Mobile, members can manage their health care whenever and wherever the need arises — at home, at a doctor's office, or on the go. IBX Mobile provides a streamlined view of ibxpress.com our member website, so you can quickly and conveniently view your Personal Health Record, find a doctor, or check the balance of your Health Savings Account. You can also contact Customer Service, get a quote for health care coverage, compare prescription drug prices, check the status of a claim, and access benefits information. More than 370,080 members used IBX Mobile during its first year.

You can keep your workout on the right track with the IBX Healthy Steps Pedometer app, the first of its kind from a health insurer. If you run or walk — or if you want to start — this innovative app is easy to use and supports your commitment to get in shape. More than 3,840 people have used it to track the speed and distance of a walk or run; monitor their route using a GPS-enabled map; calculate their body mass index, hydration needs, and other health stats; or share thoughts on their workout with friends through integrated Facebook, Twitter, and text messaging.

Retrieving useful health information through smartphones and tablets is the latest way our members are connecting with us, thanks to our free apps.

Easy-to-use online reports for physicians and a collaborative national account strategy are innovations that help us improve the quality of care — and keep an eye on the bottom line.

When physicians prescribe medicine or order tests and screenings, they hope their patients are complying with their recommendations. But until now, they had no simple way of making sure. The Clinical Care Report is a confidential, comprehensive electronic snapshot of a patient's health, designed to allow physicians access to valuable information that streamlines medical decision making and helps avoid redundant care, which can be unsafe and costly.

The Clinical Care Report was introduced in 2011 to give the 32,000-plus physicians in our network a detailed health history of each of our members they treat, using information from medical and pharmacy claims, lab results, and other information we collect in our ordinary course of business. By having accurate, up-to-date information at their fingertips, physicians can more easily follow up on test results, communicate with a patient's other doctors, track a patient's overall progress, and encourage noncompliant patients to take their medication or show up for screenings. The right information means better, safer care. It's one more way we're focusing on helping doctors deliver more coordinated care to our members.

Our customers always come first. At Independence Blue Cross, taking full advantage of resources and technologies that will benefit our customers is always a core strategy, one that was behind our 2011 decision to enter into a series of vendor agreements with Highmark Inc., the Blue health insurer based in western Pennsylvania. Through these agreements, we will utilize Highmark's state-of-the-art operating platform, allowing us to reduce our operating costs and focus on offering new capabilities and services for customers. We will also gain an increased ability to compete for new national business and to expand and enhance other benefits we offer, such as dental and vision plans and stop-loss reinsurance. Through innovative collaborations like this one, we're thinking outside the box to meet — and exceed — our customers' expectations.