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Press Release

Independence Blue Cross Hosts Second Annual Wellness Tour, Offers Free Health Screenings

Tour encourages participation in company-sponsored Blue Cross Broad Street Run

Philadelphia, PA - April 18, 2008 - Independence Blue Cross, the region’s leading health insurer and title sponsor of the Blue Cross Broad Street Run, will once again sponsor a Wellness Tour to promote healthy lifestyles and encourage participation in the Blue Cross Broad Street Run on May 4. The company introduced the Tour last year, attracting more than a thousand visitors throughout the region.

From April 21 through April 30, the Independence Blue Cross Wellness van will travel to county courthouses and fitness events throughout the Delaware Valley. Visitors to the van can take advantage of free blood pressure checks and derma screens, which detect skin abnormalities. Anyone who participates in the screenings will be entered into a drawing for an exciting Philadelphia-theme gift package that includes a football autographed by Sheldon Brown of the Philadelphia Eagles, and Phillies and Franklin Institute tickets. Registration information for the Blue Cross Broad Street Run will also be available.

“One of the best ways to encourage people to adopt a healthier lifestyle is to get out in the community and talk with them one-on-one about eating wisely, exercising and scheduling preventive care,” said Joseph A. Frick, Independence Blue Cross president and chief executive officer. “With the increased awareness and excitement surrounding the Blue Cross Broad Street Run in early May, we want to take advantage of opportunities to encourage more people to get active and promote the many benefits of healthy living.”

The Wellness van will also be available for blood pressure and body composition screenings at City Hall in Philadelphia on April 30, from 11 a.m. to 2 p.m. during National Walk @ Lunch Day, which IBC is sponsoring for the first time this year. More information about this event can be found by visiting www.ibx.com/news_events/events/walk_at_lunch.html.

Area residents can stop by the Wellness Van on the following days:

  • April 21 from 11-2 p.m. at Montgomery County Courthouse, Norristown, PA
  • April 24 from 11-2 p.m. at  Chester County Courthouse, West Chester, PA
  • April 25 from 11-2 p.m. at Bucks County Courthouse, Doylestown, PA
  • April 27 from 11-3 p.m. at Philly Fit Bash!, Warminster, PA
  • April 28 from 11-2 p.m. at Delaware County Courthouse, Media, PA
  • April 30 from 11-2 p.m. at National Walk @ Lunch Day, Philadelphia City Hall

About the Blue Cross Broad Street Run
The Blue Cross Broad Street Run, conducted by the Philadelphia Recreation Department with the cooperation of city agencies and more than 45 volunteer groups, is the second largest 10-miler in the country and will be run for the 29th straight year this spring. The race is held the first Sunday in May, and the course includes a variety of Philadelphia neighborhoods along Broad Street. The race raises funds for the American Cancer Society. Last year, more than 16,000 runners participated. For more information, visit www.broadstreetrun.com.

About Independence Blue Cross
Independence Blue Cross is a leading health insurer in Southeastern Pennsylvania. IBC and its affiliates provide coverage to nearly 3.4 million people. For 70 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross is an independent licensee of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans.

 

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