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Press Release

Independence Blue Cross Invites Runners to Share Blue Cross Broad Street Run Stories

Member website also tells runners how to get free credits toward their $150 fitness reimbursement

Philadelphia, PA - April 7, 2008 - Independence Blue Cross, the region’s leading health insurer and title sponsor of the Blue Cross Broad Street Run for the past 12 years, is once again asking runners to submit their personal running story on the company’s website. The site was launched last year, and several of the stories were profiled in the Sports section of the Philadelphia Daily News.

Participants in the Blue Cross Broad Street Run are encouraged to submit their stories and photos by visiting www.ibx.com/runningstories. Stories can focus on any aspect of running and the race, such as what motivates runners, running challenges, favorite racing moments, and personal training tips.

In addition, the Independence Blue Cross (IBC) website offers information to eligible members who finish the race about how to receive credit for 10 gym visits, good towards the company’s $150 Healthy Lifestyles fitness reimbursement. IBC also offers members various fitness tools, such as a newsletter and nutrition information to help runners with their training.

About the Blue Cross Broad Street Run
The Blue Cross Broad Street Run, conducted by the Philadelphia Recreation Department with the cooperation of city agencies and more than 45 volunteer groups, is the second largest 10-miler in the country and will be run for the 29th straight year this spring. The race is held the first Sunday in May, and the course includes a variety of Philadelphia neighborhoods along Broad Street. The race raises funds for the American Cancer Society. Last year, more than 13,000 runners participated. For more information, visit www.broadstreetrun.com.

About Independence Blue Cross
Independence Blue Cross is a leading health insurer in Southeastern Pennsylvania. IBC and its affiliates provide coverage to nearly 3.4 million people. For 70 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross is an independent licensee of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans.

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