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Press Release

Independence Blue Cross Hosts Wellness Tour with Stops Throughout the Philadelphia Region

Philadelphia, PA - April 19, 2007 - Independence Blue Cross, the region’s leading health insurer and title sponsor of the Blue Cross Broad Street Run, today announced a Wellness Tour to promote healthy lifestyles and encourage participation in the Blue Cross Broad Street Run on May 6.

“We’re hitting the road over the next few weeks to talk directly to area residents and encourage them to take an active role in their health care,” said Joseph A. Frick, Independence Blue Cross president and chief executive officer. “Inspiring people to eat wisely, schedule preventative care, and exercise regularly, including running in the Blue Cross Broad Street Run, is part of our ongoing commitment to improving the health and well-being of the Delaware Valley.”

From April 14 through May 1, the Independence Blue Cross Wellness Van will travel to nine prominent locations in the Delaware Valley. The van will be present at sporting events, county courthouses, local universities and Philadelphia City Hall. Visitors to the van can take advantage of free blood pressure checks and derma screens, which detect skin abnormalities. Anyone who participates in the screenings will be entered into a drawing for an exciting Philadelphia-theme gift package that includes a football autographed by Donovan McNabb. Registration information for the Blue Cross Broad Street Run will also be available.

Area residents can drop by the Independence Blue Cross Wellness Van on the following days:

  • Friday, 4/20 from 12-3 p.m. at Villanova University’s NovaFest (corner of Lancaster and Ithan Avenues, Villanova)
  • Saturday, 4/21 from 12-3 p.m. at the Clean Air Council Earth Day celebration at WXPN’s World Cafe Live (3025 Walnut Street, Philadelphia)
  • Monday, 4/23 from 11-2 p.m. at the Bucks County Courthouse (55 East Court Street Doylestown)
  • Thursday, 4/26 from 1:30-4 p.m. at the Citizen’s Bank Ballpark for the Phillies game (One Citizens Bank Way, Philadelphia)
  • Wednesday, 4/30 from 11-2 p.m. Delaware County Courthouse
  • Tuesday, 5/1 from 11-2 at Philadelphia’s City Hall (corner of Market and Broad Streets, Philadelphia)

About the Blue Cross Broad Street Run
The Blue Cross Broad Street Run, conducted by the Philadelphia Recreation Department with the cooperation of city agencies and more than 45 volunteer groups, is the second largest 10-miler in the country and will be run for the 28th straight year this spring. The race is held the first Sunday in May, and the course includes a variety of Philadelphia neighborhoods along Broad Street. The race raises funds for the American Cancer Society. Last year, more than 13,000 runners participated. For more information, visit www.broadstreetrun.com

About Independence Blue Cross
Independence Blue Cross is the leading health insurer in Southeastern Pennsylvania. Nationwide, IBC and its affiliates provide coverage to nearly 3.4 million people. For nearly 70 years, Independence Blue Cross has offered quality health care products and services tailored to meet the changing needs of members, employers, groups and providers.

 

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