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Press Releases
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Press ReleaseIndependence Blue Cross Promotes Brett Mayfield to Vice President SalesFocus on broker and direct new business development Philadelphia, PA - August 22, 2006 - Independence Blue Cross (IBC) has announced the promotion of Brett A. Mayfield to Vice President Sales. In his new role, Mayfield is responsible for broker and direct new business development and account retention. In addition, Mayfield will oversee the association program and individual insurance programs. "Brett has been a strong force in our broker account sales area and has consistently delivered results. I'm personally excited that we will now leverage his leadership and sales expertise in our new business development, account retention and other critical sales areas of our business," said William F. Haggett, Chief Marketing Executive, to whom Mayfield reports. Mayfield was previously the Director Broker Accounts and was responsible for four broker units in new business and retention. Since 1992 when he began his career at IBC, Mayfield has remained focused on the broker community and successfully built, managed and expanded IBC's broker relationships. Mayfield graduated from Shippensburg University with a B.S. degree. He and his wife Karen reside in Lansdale, PA. Independence Blue Cross is the leading health insurer in Southeastern Pennsylvania. Nationwide, IBC and its affiliates provide coverage to nearly 3.4 million people. For nearly 70 years, Independence Blue Cross has offered quality health care products and services tailored to meet the changing needs of members, employers, groups and providers. Independence Blue Cross recently received the highest ratings from the National Committee for Quality Assurance for its HMO and PPO health care plans. In addition, in 2005, Independence Blue Cross's Personal Choice was rated the No. 1 PPO in the nation and its Keystone HMO was ranked the No. 1 HMO in the region by health care consumers in a leading independent consumer magazine.
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