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IBC Member Survey Results

Following the groundbreaking, 2007 No Pay Copay program, Independence Blue Cross surveyed members to find out not only what they thought of the program, but of generic drugs in general.*

Survey Responses
Members surveyed who believe generic drugs are as safe and effective as their brand-name equivalents.
75%
Members surveyed who said they are likely to continue to ask for generics, demonstrating their confidence in the safety and effectiveness of generics compared to brand-name drugs.
87%
Members surveyed who already had a favorable impression of generics.
72%
Members surveyed who claim they now have an even better impression of generics.
45%
Members with chronic conditions surveyed who indicated they were more likely to ask about generic drugs.
54%

Thanks to the No Pay Copay program, members saved nearly $50 million in waived copays in 2007. Members can continue to save money by choosing generic drugs, which typically cost 70 percent less than their brand-name counterparts.

* The IBC survey was conducted by DSS Research, a national health care research firm headquartered in Fort Worth, Texas. In September 2007, 805 adult IBC members in the Southeastern Pennsylvania five-county area were interviewed for this survey. The margin of error on the overall sample was +/- 3.5 percent.