Healthy Lifestyles^SM Rewards Online promotion guide

Looking for ways to promote the Healthy Lifestyles Rewards program? This website is your resource for promotional and marketing materials to keep your employees informed and excited about the Healthy Lifestyles Rewards program.

There are two points programs to choose from: HLR 50 and HLR 25. The marketing materials related to your program, HLR 50 or HLR 25, can be accessed through this website. Be sure to choose the right one, since many of the materials include point values!

Getting Started?

To help you make the most out of your Healthy Lifestyles Rewards marketing materials, we have included a sample promotional plan. Use this plan to guide you and for ideas on how to effectively promote the program to your employees.

Download the sample marketing plan.

Help and support

Have a question? Need direction? Contact your Independence Blue Cross sales representative or send an email to the Healthy Lifestyles Rewards Support Team.