WalkingWorks™

WalkingWorks is a national program developed by the Blue Cross and Blue Shield Association (BCBSA) in cooperation with the President's Council on Physical Fitness and Sports to address the health challenges of the U.S. population. According to the BCBSA, "A regular routine of brisk-paced walking daily can help [your employees] lose weight, lower cholesterol, strengthen [their] heart, and reduce the likelihood of serious health problems down the road. And with America spending more than ever on preventable health problems like heart disease, osteoporosis, type 2 diabetes, and conditions associated with obesity such as arthritis, every step counts."¹

The program uses pedometers or time to track daily walking activity, and an interactive website is available for employees to record and track progress online.

The program has three main goals:

  • to incorporate physical activity into one’s daily routine;
  • to track personal progress;
  • to support continued participation with other ongoing health tools and resources.

During this program, you can expect to see motivated and engaged individuals, some friendly team rivalry (if utilizing the competitive program), and team-building among participants.

Getting Started

For the Facilitator

You are the facilitator — the person who is key to keeping the program on track. You may choose to manage the program yourself, or you may decide that someone else should assist. In either case, we recommend that you select someone to fill in for you in case you are ever unavailable.

Facilitator Guide

This guide describes your role and provides step-by-step instructions for implementing a successful WalkingWorks program.

PDF icon Facilitator guide

Administrator Tool Overview

This document describes the features of the online Administrative Tool available to you as the WalkingWorks facilitator.

PDF icon Administrator tool overview

Frequently Asked Questions

Get answers to the most frequently asked questions regarding the competitive and self-directed WalkingWorks programs.

PDF icon Competitive program FAQ

Word icon Self-directed program FAQ

Promote the Program

Promotional Materials for Employees

This promotional piece highlights the benefits to employees who participate in WalkingWorks.

PDF icon Employee promo (competitive program)

PDF icon Employee promo (self-directed program)

Posters

The following customizable 11” x 17” posters will help you promote WalkingWorks in common areas of your workplace, such as lunch rooms, break rooms, and elevator lobbies. They are designed for all audiences.

PDF icon Posters (competitive program)

PDF icon Posters (self-directed program)

Flyer

Use this customizable 8.5” x 11” flyer to spread the word about your WalkingWorks program.

Word icon Flyer

Table Tent

Designed for all audiences, you can promote WalkingWorks in a variety of settings with this table tent. Display this on tabletops throughout the workplace, including lunch and break rooms.

PDF icon Table tent

Participant Materials

Pedometer-Based Participant Guide

This guide provides participants in a competitive pedometer-based program with all the information they need to be fully engaged.

PDF icon Pedometer-based participant guide (English)

PDF icon Pedometer-based participant guide (Spanish)

Time-Based Participant Guide

This guide provides participants in a competitive time-based program with all the information they need to be fully engaged.

PDF icon Time-based participant guide (English)

PDF icon Time-based participant guide (Spanish)

Individual Participant Guide

This guide provides participants in a self-directed program with all the information they need to be fully engaged.

PDF icon Individual participant guide (English)

PDF icon Individual participant guide (Spanish)

Reward Your Participants

Reward participants who complete the WalkingWorks program with a customized certificate of completion.

Word icon Certificate of completion


Contact Information

For more information, please contact your Independence Blue Cross Account Representative.


¹ WalkingWorks, Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans.