WalkingWorks is a national program developed by the Blue Cross and Blue Shield Association (BCBSA) in cooperation with the President's Council on Physical Fitness and Sports to address the health challenges of the U.S. population. According to the BCBSA, "A regular routine of brisk-paced walking daily can help [your employees] lose weight, lower cholesterol, strengthen [their] heart, and reduce the likelihood of serious health problems down the road. And with America spending more than ever on preventable health problems like heart disease, osteoporosis, type 2 diabetes, and conditions associated with obesity such as arthritis, every step counts."¹
The program uses pedometers or time to track daily walking activity, and an interactive website is available for employees to record and track progress online.
The program has three main goals:
- to incorporate physical activity into one’s daily routine;
- to track personal progress;
- to support continued participation with other ongoing health tools and resources.
During this program, you can expect to see motivated and engaged individuals, some friendly team rivalry (if utilizing the competitive program), and team-building among participants.
For the Facilitator
You are the facilitator — the person who is key to keeping the program on track. You may choose to manage the program yourself, or you may decide that someone else should assist. In either case, we recommend that you select someone to fill in for you in case you are ever unavailable.
This guide describes your role and provides step-by-step instructions for implementing a successful WalkingWorks program.
Administrator Tool Overview
This document describes the features of the online Administrative Tool available to you as the WalkingWorks facilitator.
Frequently Asked Questions
Get answers to the most frequently asked questions regarding the competitive and self-directed WalkingWorks programs.
Promote the Program
Promotional Materials for Employees
This promotional piece highlights the benefits to employees who participate in WalkingWorks.
The following customizable 11” x 17” posters will help you promote WalkingWorks in common areas of your workplace, such as lunch rooms, break rooms, and elevator lobbies. They are designed for all audiences.
Use this customizable 8.5” x 11” flyer to spread the word about your WalkingWorks program.
Designed for all audiences, you can promote WalkingWorks in a variety of settings with this table tent. Display this on tabletops throughout the workplace, including lunch and break rooms.
Pedometer-Based Participant Guide
This guide provides participants in a competitive pedometer-based program with all the information they need to be fully engaged.
Time-Based Participant Guide
This guide provides participants in a competitive time-based program with all the information they need to be fully engaged.
Individual Participant Guide
This guide provides participants in a self-directed program with all the information they need to be fully engaged.
Reward Your Participants
Reward participants who complete the WalkingWorks program with a customized certificate of completion.
For more information, please contact your Independence Blue Cross Account Representative.