Press Release

IBC sponsors 20th annual IMPACT 2013 Venture Summit, region's top entrepreneurial conference

IBC executives speak about the importance of health information after the ACA

Philadelphia, PA - October 23, 2013 - Independence Blue Cross (IBC) is a Platinum level sponsor of the IMPACT 2013 Venture Capital conference held this year in Philadelphia at the Ritz-Carlton. Two senior IBC executives participated in panel discussions about trends and innovation opportunities attended by potential investors and entrepreneurs.

Brian Lobley, vice president of Marketing and Consumer Business for IBC, spoke on “The consumerization of healthcare, implications for healthcare information technology companies and investors,” a panel that examined the implications and opportunities for investors created by the new health insurance exchanges and advances in health technology such as electronic medical records.

Dr. Don Liss, IBC’s vice president of Medical Management moderated “Getting paid for your drug, device, or diagnostic product,” a panel that looked at best practices to ensure that when new products reach the market they will be reimbursed by insurers.

IMPACT is a premier resource which connects emerging growth companies with venture investors, professional advisors and technology-focused corporations to foster growth and innovation in technology, health care and clean technology industries.

About Independence Blue Cross

Proudly celebrating its 75th anniversary in 2013, Independence Blue Cross is the leading health insurer in southeastern Pennsylvania serving more than seven million people nationwide, including 2.2 million in the region. We are enhancing the health and wellness of the people and communities we serve by delivering innovative and competitively priced health care products and services; pioneering new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and supporting programs and events that promote wellness. To learn more about how we’re changing the game, visit Connect with us on Facebook at and on Twitter at @ibx. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

Media Contact:
Ruth Stoolman
PR Manager
Independence Blue Cross
215.241.4807 (office)
215-280-3335 (cell)

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