Press Release

Independence Blue Cross brings mobile interactive health care reform education to the region

Events planned for Kennett Square, East Norriton & Center City Philadelphia

Philadelphia, PA - September 7, 2013 - At IBC, consumer education and engagement around health care reform is essential. That’s why we created the Independence Express, a mobile education and retail health care experience, which will be traveling to community events throughout the region to help consumers understand the important changes coming in October.


IBC’s mobile education center, Independence Express:

  • The Independence IQ game show: designed to test consumers’ knowledge about the Affordable Care Act, while providing answers, in a fun and entertaining format. Complete with participant prizes and a game show host!
  • The Live Fearless photo experience: gives participants a chance to “fly high over Philadelphia” or “row a boat on the Schuylkill River.”

Independence Blue Cross is proud to participate in the following community events:

  • Kennett Square Mushroom Festival
    State Street, Kennett Square, PA 19348
    Saturday, September 7 and Sunday, September 8
    Independence IQ & Live Fearless photo experience
  • East Norriton Community Day
    2501 Stanbridge Street, East Norriton, PA 19401 
    Saturday, September 7
    Independence IQ & Live Fearless photo experience
  • Green Fest Philly
    211 South Street, Philadelphia, PA, 19147
    Sunday, September 8
    Independence IQ & Live Fearless photo experience
  • Philadelphia Job Fair at the Marriott Hotel
    1201 Market Street, Philadelphia
    Thursday, September 12
    Information and IBC representatives

About Independence Blue Cross
Proudly celebrating its 75th anniversary in 2013, Independence Blue Cross is the leading health insurer in southeastern Pennsylvania serving more than seven million people nationwide, including 2.2 million in the region. We are enhancing the health and wellness of the people and communities we serve by delivering innovative and competitively priced health care products and services; pioneering new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and supporting programs and events that promote wellness. To learn more about how we’re changing the game, visit Connect with us on Facebook at and on Twitter at @ibx. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

Media Contacts
Kathleen Conlon
Office 215-241-4576
Cell 267-319-2399

Laura Hanes
215-241-2736 (office)
215-910-0966 (cell)

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