Press Release

IBC brings mobile interactive health care reform education to northeast Philadelphia

Philadelphia, PA - August 31, 2013 - At IBC, consumer education and engagement around health care reform is essential. We’ve conducted research in our region and made an unsettling discovery: many people are unaware of the big changes that reform is bringing in 2014. That’s why we are traveling to community events to help consumers understand the important and historic changes coming in October.


IBC’s mobile education center, Independence Express:

  • The Independence IQ game show: designed to test consumers’ knowledge about the Affordable Care Act, while providing answers, in a fun and entertaining format. Complete with participant prizes and a game show host!
  • The Live Fearless photo experience: gives participants a chance to “fly high over Philadelphia” or “row a boat on the Schuylkill River.”

Plus, the Philadelphia Union inflatable soccer field where kids can play in teams against each other in timed rotations.

WHERE:  Cannstatter Octoberfest 
Cannstatter Park
9130 Academy Road
Philadelphia, PA
WHEN:Saturday, August 31 at noon 
Independence IQ & Live Fearless photo experience

Sunday, September 1 at noon 
Philadelphia Union inflatable soccer field

Monday, September 2 at noon
Independence IQ & Live Fearless photo experience


About Independence Blue Cross
Proudly celebrating its 75th anniversary in 2013, Independence Blue Cross is the leading health insurer in southeastern Pennsylvania serving more than seven million people nationwide, including 2.2 million in the region. We are enhancing the health and wellness of the people and communities we serve by delivering innovative and competitively priced health care products and services; pioneering new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and supporting programs and events that promote wellness. To learn more about how we’re changing the game, visit Connect with us on Facebook at and on Twitter at @ibx. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

Media Contacts
Kathleen Conlon
Office 215-241-4576
Cell 267-319-2399

Laura Hanes
215-241-2736 (office)
215-910-0966 (cell)

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