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Press Release

Independence Blue Cross Supports 2011 Senior Games for 26th Consecutive Year

Philadelphia games run September 7-17 and feature first-ever cycling event in Fairmont Park

Philadelphia, PA - September 7, 2011 - Independence Blue Cross is once again sponsoring the Philadelphia Senior Games, which begin today at a kick-off event from noon to 6 p.m. at the Center in the Park in Vernon Park. The games end on September 17 with a first-ever cycling event at Memorial Hall in Fairmont Park.

IBC has sponsored Senior Games in southeastern Pennsylvania since they began in the late 1980s. For more information about the Philadelphia games, including times and locations, visit Senior games at Center in the Park.

Earlier this summer, IBC sponsored senior games in Montgomery, Bucks, Chester, and Delaware counties. More than 2,000 individuals ages 50 and older have already participated in the games this year, showing their commitment to staying physically and mentally fit.

The games featured a wide variety of activities including swimming, running, golf, bowling, tennis, track and field, horseshoes, dance, shuffleboard, chess, scrabble, and more, sponsored by the Departments of Recreation and/or Services for the Aging in each county. Winners from counties throughout Pennsylvania went on to compete in the state games in York, PA, which was held July 26-31.

“We’re happy to once again be part of this terrific event,” said Roger van Baaren, Director, Medicare Marketing & Product Management for Independence Blue Cross. “The Senior Games unite our community, bringing together people of all ages to have some fun, exercise a little competitive spirit, and support good health and fitness.”

About the Senior Games

The Senior Games were created in 1985 by the National Senior Games Association to promote a healthy, social, and active lifestyle among older adults. The first national games were held in 1987 in St. Louis, MO, with 2,500 participants. Games have been held every two years since throughout the U.S.

About Independence Blue Cross

Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. Nationwide, Independence Blue Cross and its affiliates provide coverage to nearly 3.1 million people. For more than 70 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

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