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Press Release

IBC's Don Liss speaks on medical homes at international health care meeting in D.C.

Philadelphia, PA - April 5, 2011 - Over the past few years, the Patient-Centered Medical Home has emerged as a promising approach to delivering better and more cost-effective primary care and as a fundamental component to a successful Accountable Care Organization (ACO). In fact, there are numerous multi-stakeholder pilots now underway across the nation, including public and private payers, governments, clinician organizations, and others. These efforts are dramatically changing the way health care is delivered in our country, and how physicians and other health professionals are paid to promote patient-centered care.  These new models of care are also focused on avoiding exacerbations of chronic illness, rather than reacting to them, and encouraging people to become more engaged in their own health.

Since 2008, IBC has participated in the Southeast Pennsylvania Chronic Care Initiative, one of the most comprehensive medical home projects in the country. IBC was a key contributor to the creation of the Initiative, and has the most health plan members in the region participating.

In November of 2010, Pennsylvania was one of only eight states chosen by the Center for Medicare and Medicaid Services for a national patient-centered medical home demonstration for Medicare patients. Building on IBC's three-year-old local experience, the new federal pilot will explore better ways of raising the quality of care, while lowering costs.

What: World Health Care Congress, Washington, D.C.
"Building Accountable Care through Shared Decision Making"
In this panel presentation, three experts will discuss the importance of active engagement by patients in medical decision making to effect better care.

Who: Don Liss, M.D., senior medical director, Independence Blue Cross
Health Dialog's David Wennberg, M.D., MPH
Debra Ness, MS, Leader, Campaign for Better Care

Where: Gaylord National Resort and Convention Center
201 Waterfront Street
National Harbor, MD 20745
Phone: (301) 965-2000

When: Tuesday, April 5, 2011, 10:40 a.m.-11:35 a.m. EDT

About Independence Blue Cross
Independence Blue Cross is a leading health insurer in Southeastern Pennsylvania. IBC and its affiliates provide coverage to nearly 3.3 million people. For more than 70 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross is an independent licensee of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield plans.

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