Press ReleaseIndependence Blue Cross and Phones for Life Join Forces to Help Senior CitizensPhiladelphia, PA - December 21, 2006 - Independence Blue Cross and non-profit organization Phones for Life have joined forces to benefit senior citizens through the collection of used cell phones. Through the Blue Crew corporate volunteer program, Independence Blue Cross employees donated more than 620 used cell phones, which will provide free emergency cell phones to about 4,000 senior citizens living in the Philadelphia region. The phones include free pre-paid minutes to make and receive calls. “We’re pleased to connect with an organization that helps the seniors in our community reach out during an emergency,” said Sheila Hess, manager of Social Mission Programs at Independence Blue Cross, who coordinated the company’s cell phone drive. “The recycled phones are a reassuring lifeline to our area seniors that help is only a phone call away.” “We’re very pleased with the success of this phone drive and proud to partner with Independence Blue Cross to help so many people who are in need,” said Dr. Dee L’Archeveque (Dr. Dee), CEO and founder of Phones for Life. “These donated phones will turn into emergency cell phones to help provide a sense of security to some of the more vulnerable in our community.”For information on individual or corporate used cell phone donations to Phones for Life/Independence Blue Cross Phone Drive, please visit Phones for Life or call (818) 236-2704. Phones for Life, Inc. Independence Blue Cross Independence Blue Cross recently received the highest ratings from the National Committee for Quality Assurance for its HMO and PPO health care plans. In addition, in 2005, Independence Blue Cross’s Personal Choice was rated the No. 1 PPO in the nation and its Keystone HMO was ranked the No. 1 HMO in the region by health care consumers in a leading independent consumer magazine.
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