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2008 Recap2008 Blue Cross Broad Street RunCongratulations to the record breaking total of 19,111 runners who finished the Blue Cross Broad Street Run on Sunday, May 4. Spectators cheered on competitors for the length of the ten-mile race down Philadelphia's main thoroughfare. Independence Blue Cross was with them every step of the way. Member AppreciationAmong the throng of runners this year were more than 5,000 members of Independence Blue Cross (IBC) health plans. IBC was pleased to say “thank you” for their participation by offering members a “head start” for the ten-mile race. Last year’s race participants were mailed personalized reminders to mark their calendars and encourage them to take advantage of a special early registration discount. To help members prepare in the months leading up to the race, IBC sent three monthly issues of a custom online training guide, right to their email box. The e-newsletters included training regimens, gear checks, nutritional tips, as well as advice from local professionals on running, weight training, and cross training. Members will also receive a free pair of running socks and a runner’s logbook to give them a head start for next year’s race. As a new benefit this year, members who ran the race and participate in the Healthy LifestylesSM Fitness Program will receive 10 gym visits, automatically credited to their account. IBC VolunteersClose to 100 IBC "Blue Crew" employees volunteered their time to the race and associated events. IBC applauds the physical and philanthropic efforts of race participants and would also like to thank all those who volunteered their time to make this event so successful. More InformationFor race results please visit www.broadstreetrun.com. |
