IBC Press Releases

Independence Blue Cross names Stephen P. Fera senior vice president of public affairs

Thu, 26 Jan 2012 00:00:00 EST

Fera to lead government relations, public policy, and community affairs

Philadelphia, PA - January 26, 2012 - Independence Blue Cross has promoted Stephen P. Fera to the newly created position of senior vice president of public affairs. Fera had served as vice president of government programs.

Fera will lead Independence Blue Cross's newly expanded efforts on government affairs, health policy matters, and community affairs. Fera will continue to report to Paul Tufano, executive vice president, general counsel, and president of government markets.

"Steve has been vital to our team and has shown tremendous leadership in managing the company's government business market during a challenging health care environment," said Tufano. "As he takes charge of public affairs for IBC, we look forward to his continued leadership in meeting the changing needs of our business and enriching the health of our community."

As senior vice president for public affairs, Fera will lead state and federal legislative and government activities and manage public policies focused on health care issues, specifically those related to health care reform. He will also oversee the staff of the Independence Blue Cross Foundation, which launched on October 6.

Since joining Independence Blue Cross in 1990, Fera has held executive-level positions in government business. Fera represents Independence Blue Cross to the Commonwealth of Pennsylvania, legislators, advocates, and the community-at-large on contract and program policy issues.

Fera holds a B.S. and an M.B.A. in finance from St. Joseph's University in Philadelphia. He is a member of the Drexel University School of Nursing Advisory Board, St. Joseph's Preparatory School Alumni Board of Governors, Villanova University College of Nursing Board of Consultors, and a board member of the Public Health Management Corporation (PHMC). Fera is also a fellow with America's Health Insurance Plans (AHIP) and a graduate of its executive leadership program.

About Independence Blue Cross
Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. Nationwide, Independence Blue Cross and its affiliates provide coverage to nearly 3.1 million people. For 74 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross's HMO and PPO health care plans have consistently received the highest ratings from the National Committee for Quality Assurance. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. Visit us at ibx.com. Fan us on Facebook. Follow us on Twitter@ibx.

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Area Health Care Forces Address Complex, Industry-wide Coding Challenge

Wed, 25 Jan 2012 00:00:00 EST

IBC to present at Pennsylvania Medical Society webinar to assist physicians in preparing for ICD-10

Philadelphia, PA - January 25, 2012 - Two of the Commonwealth's leading health care organizations, Independence Blue Cross (IBC) and the Pennsylvania Medical Society, announced today they are working together to help physicians, hospitals, and other health care partners in Pennsylvania prepare for what many consider the biggest health care information transformation in modern day history - adopting a new system for medical and hospital billing that expands the number of codes from about 24,000 to 140,000. This February 1 at 12 noon, IBC will present a webinar hosted by the Pennsylvania Medical Society (PAMED) for area physicians who are grappling with the complexity of switching to the new coding system, known as ICD-10.

A federal regulation adopted by the Department of Health and Human Services in 2009 requires that all physicians, hospitals, health insurers, other health care providers, and organizations that handle medical billing, switch from the current system of coding and classifying diagnoses and procedures - known as ICD-9 - to the updated ICD-10 coding system by October 1, 2013.

ICD-10 drastically expands the number of codes so that physicians and hospitals can much more accurately code procedures, adding more specificity about the causes of injuries or diseases. This is expected to result in more accurate claims payments and better information for identifying medical trends, public health needs, epidemic outbreaks, and bioterrorism events.

For example, the existing ICD-9 coding system may have just one or a limited number of codes for a broken arm. Under ICD-10, there could be multiple codes for the same condition, distinguishing, for example, which arm was fractured, the precise nature of the fracture, and whether a delay in healing occurred. This conversion will drive business and system changes throughout the health care industry.

Through the webinar, PAMED members will have the opportunity to hear firsthand from Joan Jennerjahn, the vice president of Provider Network Operations at IBC who leads its ICD-10 program. In 2011, Jennerjahn was named among the nation's top health care IT executives by eMids Technologies. Jennerjahn will provide insight to IBC's transition program, including the company's focus on updating internal systems and processes, training employees, and communicating with the physicians and hospitals in its network to prepare for this transition.

Jennerjahn will also review the industry's ICD-10 planning recommendations and ICD-10's potential impact on physicians, while helping to clarify how to submit claims using ICD-10 and minimize any disruption to physicians' reimbursement.

"We have surveyed our network and have heard from many physicians and practice managers about their progress and concerns about the ICD-10 transition," says Jennerjahn. "We want to collaborate with physicians early and often, so together we can make this a smooth and successful transition in an effort to provide access to even higher quality and more efficient health care for their patients and our members."

"The complexity of the transition requires immediate action to address the business and clinical issues associated with the change," says Lara Brooks, PAMED's in-house expert on ICD-10, who will facilitate the webinar. "The ICD-10 conversion will affect nearly all provider systems and business processes." PAMED will continue to support its members throughout their planning and transition to ICD-10.

This webinar is a free, exclusive benefit available only to PAMED members. For registration information, please visit the Medical Society's multi media webinars page.

About the Pennsylvania Medical Society (PAMED)
The patient-doctor relationship has been the priority of the Pennsylvania Medical Society since its founding in 1848. While there are always issues being debated about health systems and reform, the physician members of the Medical Society continue to focus on better health for all Pennsylvanians. To learn more about the Pennsylvania Medical Society, visit its website at www.pamedsoc.org or its patient website at www.myfamilywellness.org.

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Checking in to keep you well: IBC teams with Health Dialog to help primary care doctors improve care

Fri, 20 Jan 2012 00:00:00 EST

Health coaches provide support for people with chronic illness; reduce unnecessary hospitalizations

Philadelphia, PA - January 20, 2012 - Independence Blue Cross (IBC) today announced that it is collaborating with Health Dialog, a leading provider of health care analytics and decision support, on a new pilot program that will offer health coaching to people with chronic illnesses to help them stay well and out of the hospital.

Through the pilot, four primary care practices serving 10,000 patients in the Philadelphia region will work with a dedicated health coach who will communicate with patients who are at increased risk for acute health problems, such as diabetics with high blood pressure or severe asthmatics. The four practices are patient-centered medical homes, a new model of care that brings a personalized team approach to primary care. Medical homes are different from other primary care practices in that chronically ill patients can be seen more quickly, often have direct communication with their doctors through secure email, and are cared for by a team of health educators and medical staff who help them stay well.

"We are excited to launch this pilot to provide health coaches who can help primary care practices better care for their chronically ill patients and improve their health," said Dr. Richard Snyder, IBC senior vice president and chief medical officer. "Most practices are so busy that there just aren't enough hours in the day to proactively contact chronically ill patients to check whether they're having problems, remind them to take their medication, or ask if they got the tests that were ordered and kept appointments with other doctors. Health Dialog coaches become an extension of the practice providing extra support."

The health coaches, provided through Health Dialog, are trained nurses, dietitians, and/or respiratory therapists who can offer patients a variety of support, including health education, reminders about filling prescriptions and scheduling follow-up care, and guidance about when a condition warrants further or immediate treatment. Health coaches also help build self-reliance skills and confidence in managing chronic illnesses.

"We recognize that medical practices are going to need innovative tools and solutions to improve the quality of patient care as health care reform continues to evolve," said Peter Goldbach, MD, chief medical officer at Health Dialog. "This pilot is an important step in providing better primary care and we are pleased to be working with IBC on this unique and timely initiative."

IBC was an early supporter of Pennsylvania's Chronic Care Initiative, which launched in 2008, and set out to transform primary care by allowing doctors to focus on what patients most want and need: more personal, coordinated, and immediate care. Since then, IBC has worked closely with primary care doctors to promote adoption of the medical home model. IBC's network now includes nearly 200 medical homes, serving approximately 500,000 IBC members. IBC has collaborated with Health Dialog to offer members industry-leading health care management support since 2003.

The four primary care practices that are participating in the pilot program have received the highest level of recognition as medical homes by the National Committee for Quality Assurance (NCQA), which sets the criteria by which medical practices are credentialed and measured. To meet NCQA's medical home standard, practices must meet certain requirements that include access to care, patient education, and coordination of care with other health care providers.

About Health Dialog
Health Dialog Services Corporation is a leading provider of healthcare analytics and decision support. The firm is a private, wholly-owned subsidiary of Bupa, a global provider of healthcare services. Health Dialog helps healthcare payors improve healthcare quality while reducing overall costs. Company offerings include health coaching for medical decisions, chronic conditions, and wellness; population analytic solutions; and consulting services. Health Dialog helps individuals participate in their own healthcare decisions, develop more effective relationships with their physicians, and live healthier, happier lives. For more information, visit www.healthdialog.com.

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The Blue Cross RiverRink Launches a New Free App

Tue, 17 Jan 2012 00:00:00 EST

Find out how healthy ice skating is

Philadelphia, PA - January 17, 2012 - Just in time for your New Year's resolution, the Blue Cross RiverRink this week unveiled a mobile app for iPhones called Go Figure! This new and free application, available in the iTunes store, will demonstrate to Blue Cross RiverRink visitors the fitness benefits of ice skating. Independence Blue Cross (IBC) is the founding and presenting sponsor of the Blue Cross RiverRink, Philadelphia's only outdoor public ice rink, and IBC helped develop this mobile app as an added benefit for Blue Cross RiverRink customers - many of whom are also IBC members.

Specifically designed for Blue Cross RiverRink customers, the Go Figure! application is available for the iPhone or iPad and will work at any rink or outdoor pond. By simply pressing "play", users can calculate the amount of time they have spent skating, and the app will calculate how many calories they have burned. Participants can also press "pause" to take a break or stop to log their statistics. Application users can also review current, recent, and overall statistics or try skating tricks by viewing the quick mini-tutorials. The application recommends how to burn more calories by trying tricks like Forward Swizzles, One Foot Glides, Cross Overs, Turning Backwards, Backward Swizzles, and a Two Foot Spin.

The Go Figure! app contains information on the fitness benefits of ice skating as well as tips on lacing your skates and recommendations for beginners. It also provides details on skating sessions and special events at the Blue Cross RiverRink - everything a visitor needs to make a visit to the Blue Cross RiverRink complete.

"At IBC we aim to create and partner on innovative health tools that are convenient, inexpensive, and user-friendly," said Dr. Richard Snyder, IBC's senior vice president and chief medical officer. "The Go Figure! skating app complements the IBX Healthy Steps program in that it encourages individual and group exercise in a way that is enjoyable at any fitness level. Skating is good, old-fashioned fun that happens to be beneficial for wellness too, because it not only burns calories, but it's also a great, low-impact activity that promotes balance and builds muscle."

Earlier in 2011, IBC launched the IBX Healthy Steps Pedometer app, the first free app of its kind from a health insurer, which allows runners and walkers to track their workouts, monitor fitness levels, and reach their health goals. The Go Figure! app has graphics and functionality similar to the Healthy Steps app, as well as a goal of providing a fitness tool to show people how exercising can help them stay on the right track for good health.

The Go Figure! app was produced and developed by Digital Pigeon, which is a Philadelphia based creative and technical company specializing in affordable, easily accessible technical solutions, including mobile application development, digital publishing, POS System development, web design, multimedia creation, and digital marketing. Along with their partners, Digital Pigeon has developed iOS applications for Google (GMaze), GE, San Rio (Hello Kitty), Conde Naste (Vogue and GQ China), and Top 40 (Asia and US) games including MeWantBamboo and Pig Rockets.

Regular skating session hours at the Blue Cross RiverRink are Monday to Thursday from 6 p.m. - 9 p.m. and Friday from 6 p.m. - 8 p.m., 8:30 p.m. - 10:30 p.m., and 11 p.m. - 1 a.m. Saturday hours are: 12:30 p.m. - 2:30 p.m., 3 p.m. - 5:30 p.m., 6 p.m. - 8 p.m., 8:30 p.m. - 10:30 p.m., and 11 p.m. - 1 a.m. Sunday hours are: 12:30 p.m. - 2:30 p.m., 3 p.m. - 5:30 p.m., and 6 p.m. - 9 p.m. Find special holiday hours and other extended sessions at www.riverrink.com. Skating admission is $8 for weekday, afternoon, and evening sessions, and $9 for Friday and Saturday night sessions at 8:30 p.m. and 11 p.m. Skate rental is $3. Convenient parking is available on site for $12.

The rink season, which runs until March 4, 2012, also features a live DJ every Friday and Saturday night from 9 p.m. - midnight. Skating lessons are available on Sunday mornings from 10:30 a.m. - noon. Special sled skating sessions for people with disabilities are available Sunday from 9:30 a.m. - 10:30 a.m. Reservations for these special sessions are required. To inquire about skating lessons or sled skating sessions, call 215-925-RINK.

IBC is the founding and presenting sponsor of the Blue Cross RiverRink, which is owned and operated by the Delaware River Waterfront Corporation. Season-long supporters include: Coca-Cola Refreshments of Philadelphia, CBS 3, the CW Philly, and the Greater Philadelphia Tourism Marketing Corporation.

About Blue Cross RiverRink
The Blue Cross RiverRink at Penn's Landing, Philadelphia's only outdoor public ice rink, is located on Columbus Boulevard at Market Street. For more information on skating sessions, ice skating lessons, birthday parties, or private receptions, please call 215.925.RINK or visit www.riverrink.com.

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Daniel J. Hilferty receives Martin Luther King, Jr. Association's Drum Major Award

Mon, 16 Jan 2012 00:00:00 EST

Independence Blue Cross President and CEO recognized for his corporate social commitment

Philadelphia, PA - January 16, 2012 - Independence Blue Cross (IBC) president and CEO Daniel J. Hilferty today received the Drum Major Award for Corporate Cooperation from the Philadelphia Martin Luther King, Jr. Association for Nonviolence, Inc., at its 30th Annual Awards and Benefit luncheon. The Drum Major Award recognizes persons or organizations whose deeds exemplify the principles of nonviolence fostered by Dr. King throughout his life.

Hilferty was honored for his leadership work at IBC and AmeriHealth Mercy Family of Companies, where he previously served as president and CEO, helping millions of people access quality, affordable health care. The award also recognized Hilferty's many years of involvement in community and civic affairs, including his service on the boards of the American Red Cross Southeastern Pennsylvania Chapter, the Greater Philadelphia Chamber of Commerce, the Greater Philadelphia Urban Affairs Coalition, and the Irish Educational Development Foundation.

"I am honored to receive this prestigious award and to be recognized this year among such distinguished individuals whose contributions have significantly helped make our community a more tolerant, compassionate place to live," said Hilferty. "We're very fortunate that the principals of social justice that Dr. King dedicated his life to continue to thrive and inspire others to follow in his footsteps."

This year, these individuals were also recognized with Drum Major awards:

Malaak Shabazz, (daughter of Malcolm X and Betty Shabazz), Global Rights;
Ilyasah Shabazz, (daughter of Malcolm X and Betty Shabazz), International, National and Youth Development;
Sheryl Lee Ralph, actress, HIV/AIDS activist, International and National Humanitarianism;
Judge Renee Caldwell Hughes, CEO, American Red Cross of Southeastern PA, Civic Responsibility;
Rosalee Smith, civil rights activist, Equal Rights, Equal Justice and Equal Opportunity.

The Philadelphia Martin Luther King, Jr. Association for Nonviolence is the first and only affiliate of the King Center in Atlanta commissioned by Coretta Scott King to promote and perpetuate the nonviolence legacy of Dr. Martin Luther King, Jr. Past winners of the association's Drum Major Awards include: Rosa Parks; Cicely Tyson, actress; U.S. Senator Arlen Specter; Ambassador Andrew Young; and Bishop Desmond Tutu.

Members of IBC's corporate volunteer program, the Blue Crew, are participating in the following two events today as part of the Martin Luther King, Jr. Day of Service which celebrates Dr. King by transforming the federal holiday into a day of active citizenship:

Girard College: IBC volunteers will participate in a number of projects, including packing meals for a hunger relief organization, sorting books for military families serving overseas, and working on an MLK-inspired community art piece.
Valley Forge National Historic Park in King of Prussia: IBC volunteers will help with a variety of maintenance, environmental, and painting projects.

About Independence Blue Cross
Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. Nationwide, Independence Blue Cross and its affiliates provide coverage to nearly 3.1 million people. For 73 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross's HMO and PPO health care plans have consistently received the highest ratings from the National Committee for Quality Assurance. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. Visit us at ibx.com. Fan us on Facebook. Follow us on Twitter @ibx.

The Philadelphia Martin Luther King, Jr. Association for Nonviolence, Inc.
The Philadelphia Martin Luther King, Jr. Association for Nonviolence, Inc. is the sole affiliate commissioned by Mrs. Coretta Scott King to promote and perpetuate the nonviolent legacy of Dr. Martin Luther King, Jr. The organization is committed to addressing pertinent social issues to reduce tension and violence in the Delaware Valley Community. Its program efforts are focused on the development of Kingian principles through yearlong academic and youth development programs. Philadelphia MLK, JR. Association.

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Independence Blue Cross Steps Up Efforts to Stop Diabetes in the Region

Wed, 28 Dec 2011 00:00:00 EST

Philadelphia Step Out event ranks #1 in the nation

Philadelphia, PA - December 28, 2011 - Independence Blue Cross (IBC) marked another enormously successful Step Out: Walk to Stop Diabetes event on Saturday, October 1, when more than 3,200 walkers gathered at the Philadelphia Museum of Art for the annual Philadelphia walk and raised more than $577,590 for the American Diabetes Association (ADA). IBC has been the presenting sponsor of the 5K for four years, helping the ADA walk raise more money than any of the 132 other Step Out events in the nation.

"Diabetes is a serious, sometimes deadly, but often preventable disease that affects many of our own family, friends, members, and IBC colleagues," said Daniel J. Hilferty, IBC president and CEO. "As a company, our mission is to enhance the health and wellness of the people and the communities we serve, and we are very proud to partner with the American Diabetes Association for this extraordinarily successful walk. I am also proud of the tremendous participation and fundraising effort by our own IBC associates."

Team IBC joined 340 corporate, community, and family teams at Step Out, one of IBC's three key signature events of the year. Team IBC also broke its previous participation records by exceeding the company's goals of 400 walkers and $40,000 raised. IBC associate results in 2011 were the best to date with more than $50,000 raised, including a generous $10,000 company match, and participation by 37 individual walk teams.

"We know that nationally in 2010 there were 1.9 million new cases of diabetes diagnosed in people over the age of 20, and in 2011 the Centers for Disease Control and Prevention named Pennsylvania one of 15 states that are part of a 'diabetes belt' where the rate of diabetes is 11 percent - almost a third higher than the national rate of eight percent," said Christopher Cashman, IBC executive vice president and president of commercial markets. "One in nine people in Philadelphia and more than 130,000 of our members are living with the disease."

The October walk featured appearances by Philadelphia Mayor Michael Nutter, tennis legend Billie Jean King, NBC 10 television personality Lori Wilson, Pennsylvania Senator Anthony Williams, and IBX Healthy Steps spokesperson and Step Out team captain, Kimberly Garrison. Since 2008, IBC has contributed nearly $400,000 through sponsorship and corporate fundraising efforts to help the ADA provide community education programs and fund critical research projects.

Diabetes is the fastest growing disease in the country with nearly 26 million Americans diagnosed. However there is good news: According to the ADA, people with prediabetes or those who are at risk for the disease may be able to prevent or delay the development of type 2 diabetes through modest weight loss, regular exercise, and good nutrition. IBC aids in the effort to curb the diabetes epidemic by focusing on getting members the right care at the right time, including offering prevention and wellness programs such as:

Healthy Lifestyles^SM, which provides members with referral-free nutritional counseling and diabetic education benefits, including reimbursement for participation in fitness and weight-loss programs;
IBX Healthy Steps Pedometer App for iPhone and Android phones, which provides a free resource for tracking the distance, length, and speed of workouts in order to help users reach health goals;
IBX Healthy Steps Social Media Campaign, which connects users with other health-minded fans and provides information on the health issues that matter most.

In addition to Step Out: Walk to Stop Diabetes, the company sponsors the Blue Cross RiverRink, which reopened for the winter season on November 25, National Walk @ Lunch Day on April 25, 2012, and the Blue Cross Broad Street Run on May 6, 2012.

About Independence Blue Cross
Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. Nationwide, Independence Blue Cross and its affiliates provide coverage to nearly 3.1 million people. For 73 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross's HMO and PPO health care plans have consistently received the highest ratings from the National Committee for Quality Assurance. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. Visit us at ibx.com. Fan us on Facebook. Follow us on Twitter@ibx.

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Independence Blue Cross Helps to Rally More Than 25,000 Gifts for "Toys for Tots" Drive

Thu, 22 Dec 2011 00:00:00 EST

IBC fulfills its toy-for-toy match program, generates more than 8,000 gifts through its own outreach

Philadelphia, PA - December 22, 2011 - In response to the donation crisis facing the U.S. Marine Corps' Toys for Tots program in the Philadelphia region, Independence Blue Cross (IBC), the leading health insurer in Philadelphia, PA, today announced its effort to drive last-minute donations delivered more than 25,000 gifts for Toys for Tots across all five counties during the past six days, with more than 8,000 gifts coming directly from IBC's on-site collection and its strong outreach to business leaders, broker partners, the Greater Philadelphia Chamber of Commerce, associates, and customers. The overwhelming response to IBC's effort has helped to make up a tremendous shortfall in donations for Toys for Tots this holiday season - a shortfall, which just a week ago reflected 90,000 fewer gifts for distribution to local children in need.

"One thing I have learned from living and working in the Philadelphia region is that our community always rallies and always finds a way to be generous when our neighbors are in need," said Daniel J. Hilferty, IBC president and CEO. "The response to our Toys for Tots initiative - from both companies and individuals - has been inspiring. I am so happy that we were able to bring people together for the U.S. Marine Corps and help to ensure that thousands of children in our region will now receive a gift this holiday season."

In addition to its immediate gift of 1,000 toys on December 15, IBC fulfilled its toy-for-toy match donation program, up to 2,500 gifts, resulting in a total donation of 3,500 new toys from the company. Further, IBC's outreach to key partners also drove generous donations (in both toys and monetary donations) from AmeriHealth Mercy, Brian Communications, Elliott Lewis Corporation, FMC Corporation, Greater Philadelphia Tourism Marketing Corporation (GPTMC), K'Nex Brands/The Rodon Group, Novak Strategic Advisors, The Riff Group, Tierney Communications, and WMGK-FM.

U. S. Marine Corps Staff Sergeant Marc Palos, coordinator for the Philadelphia chapter of Toys for Tots, said, "We're unbelievably grateful to Independence Blue Cross for taking the lead to help us to meet the need of Toys for Tots this holiday season. We simply couldn't have made up such a shortfall in gifts without IBC's commitment. The thousands of gifts donated in just the past week through the company will make a difference but what's more is the increased giving - across the region - because of attention driven by IBC's initiative. So many more children will now experience a wonderful holiday because of this effort."

Visit our website for more information about the success of the IBC Toys for Tots Initiative.

About Independence Blue Cross
Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. Nationwide, Independence Blue Cross and its affiliates provide coverage to nearly 3.1 million people. For 73 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross's HMO and PPO health care plans have consistently received the highest ratings from the National Committee for Quality Assurance. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. More information about Independence Blue Cross is available at www.ibx.com. Fan us on Facebook. Follow us on Twitter@ibx.

About Marine Toys for Tots Foundation
The Marine Toys for Tots Foundation is a not for profit organization authorized by the U.S. Marine Corps and the Department of Defense to provide fundraising and other necessary support for the annual U.S. Marine Corps Reserve Toys for Tots Program. Now in its 65th year, Toys for Tots provides joy and a message of hope to less fortunate children through the gift of a new toy or book during the Christmas holiday season. Our gifts offer these children hope, recognition, and a positive memory they will cherish for a lifetime. Many of the books, games and sports equipment that we provide as gifts make a significant contribution to the educational, social and physical development of these children. In 2010, Marines distributed toys to more than 7.2 million children who might now have otherwise experienced the magic of the Christmas holiday season. Additional information can be found online at www.toysfortots.org.

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Santa Visits Philadelphia's Isaac A. Sheppard School

Wed, 21 Dec 2011 00:00:00 EST

Independence Blue Cross "elves" donate gifts, coats to students

Philadelphia, PA - December 21, 2011 - Santa Claus came to town early for the students at the Isaac A. Sheppard School in North Philadelphia, courtesy of the elves at Independence Blue Cross (IBC). Santa made the pre-Christmas stop on Wednesday, December 21, 2011, during the school's annual "Santa Day."

All 289 students, from kindergarten through fourth grade, received an early holiday gift - wrapped and individually labeled with his or her name - from Santa Claus himself. The Sheppard School also received a gift on Santa Day. Daniel J. Hilferty, IBC president and CEO, presented 10 walkie-talkies to the school's principal, James P. Otto, to be used by the teachers and Otto for safety and communication.

Santa Day, an annual holiday tradition for the school, includes a concert performed by the IBC chorus, the Sounds of Independence.

Each year, hundreds of IBC associates donate new holiday gifts for the Sheppard School students. Every gift is individually selected for a specific child. To surprise the students with Santa's arrival, a collection of undercover "elves" wrap, pack, and secretly ship the gifts to the school before the annual Santa Day event. In addition to the nearly 300 gifts for each of the Sheppard School students, IBC collected hundreds of new winter coats for the school to give to its students in need.

IBC has been a corporate sponsor of the Sheppard School, a 98 percent poverty-level school, for about 20 years. IBC has been offering academic and social support through programs such as the Philadelphia Reads Power Partners program and various beautification projects.

To further help needy children in our region, IBC will provide 1,000 toys and offer a toy-for-toy match to the U.S. Marine Corps' Toys for Tots program, which is facing a significant donation crisis this year. For every new, unwrapped gift donated to the drop-off center in the courtyard outside IBC's Center City offices, IBC will match that gift for Toys for Tots with up to 2,500 gifts. This effort could ultimately result in 6,000 toys being donated this holiday season.

About Independence Blue Cross
Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. Nationwide, Independence Blue Cross and its affiliates provide coverage to nearly 3.1 million people. For 73 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross's HMO and PPO health care plans have consistently received the highest ratings from the National Committee for Quality Assurance.

Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. Visit us at ibx.com. Fan us on Facebook. Follow us on Twitter@ibx.

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Independence Blue Cross Rallies Community to Help U.S. Marines Save "Toys for Tots" Drive

Thu, 15 Dec 2011 00:00:00 EST

IBC initiates a "final push" in the region; donates toys and announces toy-for-toys match program

Philadelphia, PA - December 15, 2011 - In the wake of the unprecedented donation crisis facing the U.S. Marine Corps' Toys for Tots program in the Philadelphia region, Independence Blue Cross (IBC), the leading health insurer in Philadelphia, PA, today announced its immediate gift of 1,000 toys and a toy-for-toy match donation program. For every new, unwrapped gift donated to the drop-off center in the courtyard outside IBC's Center City offices, IBC will match that gift for Toys for Tots with up to 2,500 gifts. This effort could ultimately result in 6,000 toys being donated within the next week.

In addition, IBC will also work with its partners, other key business leaders, and its associates to further drive immediate donations to Toys for Tots.

Toys for Tots, across the five-county Philadelphia region, is currently facing a significant donation crisis with only 25,000 gifts donated so far this holiday season, compared to more than 113,000 gifts in 2010. Donations across all counties have experienced an 80 percent decline, which has resulted in 90,000 fewer gifts for distribution to local children in need.

"Thousands of boys and girls in our region are facing the threat of not having a gift this holiday season. We're going to do all we can to help the Marine Corps make sure this doesn't happen. The U.S. Marines have never let us down, and we can't let them down," said Daniel J. Hilferty, IBC president and CEO. "Toys for Tots is as much a part of Philadelphia's holiday season as the light show at Macy's, The Philadelphia Orchestra's Glorious Sounds of Christmas, or Comcast's Holiday Spectacular."

Hilferty said he is also reaching out to the Greater Philadelphia Chamber of Commerce and thousands of other business leaders to participate in the gift drive. He also noted he has asked IBC associates to consider contributing gifts for Toys for Tots. As part of a 20-year tradition, associates of IBC this year contributed gifts for each of the more than 280 kindergarten through fourth grade students who attend the Isaac A. Sheppard School in North Philadelphia.

United States Marine Corps Staff Sergeant Marc Palos, coordinator for the Philadelphia chapter of Toys for Tots, said, "The ongoing economic downturn has only increased the need for Toys for Tots this holiday season, especially in the Philadelphia region. With only 10 days until the holiday, our donation crisis has never been clearer. If you have the capacity to give, please do. Children across the Philadelphia region are counting on us."

New, unwrapped gifts can be dropped off in the courtyard outside Independence Blue Cross at 1901 Market Street, Philadelphia, PA, now through 6 p.m., Wednesday, December 21. A list of additional drop-off locations for Toys for Tots and a link to make a monetary donation are available at www.ibx.com.

For more information about IBC's commitment to Toys for Tots, please visit www.ibx.com.

About Independence Blue Cross

Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. Nationwide, Independence Blue Cross and its affiliates provide coverage to nearly 3.1 million people. For 73 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross's HMO and PPO health care plans have consistently received the highest ratings from the National Committee for Quality Assurance. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. Visit us at ibx.com. Fan us on Facebook. Follow us on Twitter@ibx.

About Marine Toys for Tots Foundation

The Marine Toys for Tots Foundation is a not for profit organization authorized by the U.S. Marine Corps and the Department of Defense to provide fundraising and other necessary support for the annual U.S. Marine Corps Reserve Toys for Tots Program. Now in its 65th year, Toys for Tots provides joy and a message of hope to less fortunate children through the gift of a new toy or book during the Christmas holiday season. Our gifts offer these children hope, recognition, and a positive memory they will cherish for a lifetime. Many of the books, games and sports equipment that we provide as gifts make a significant contribution to the educational, social and physical development of these children. In 2010, Marines distributed toys to more than 7.2 million children who might now have otherwise experienced the magic of the Christmas holiday season. Additional information can be found online at www.toysfortots.org

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Philadelphia-area Hospitals Reduce Readmissions Rate 7 Percent and Save $3.8M in 3Q 2011

Wed, 14 Dec 2011 00:00:00 EST

Philadelphia, PA - December 14, 2011 - According to the Transitions of Care Survey Summary Report released today by The Health Care Improvement Foundation, 29 area hospitals participating in the 18-month Preventing Avoidable Episodes (PAVE) Project showed significant improvement in their implementation of 21 out of 28 proven strategies to enhance transitions of care and prevent hospital readmissions. Of these 29 hospitals, 18 submitted monthly data on the number of patients readmitted within 30 days, demonstrating an aggregate 7-percent reduction in 30-day same-hospital¹ readmission rates, from a baseline of 12.2 percent in the second quarter of 2010 to 11.4 percent about a year later, in the third quarter of 2011. This reduction represents more than 400 patients who avoided being rehospitalized and more than $3.8 million in savings on unnecessary health care spending for the quarter. The progress achieved through the PAVE Project should also help the region's hospitals avoid an estimated $7 million in potential health reform-related Medicare penalties for higher-than-expected readmission rates in fiscal year 2013.

"Readmission rates are important indicators of the quality and effectiveness of health care," said Kate Flynn, president of the foundation. "Many readmissions are unavoidable due to the complexity and severity of patients' medical conditions. Nevertheless, each hospital discharge represents an opportunity to better coordinate prompt and effective follow-up care, keep patients from returning to the hospital, and save thousands of dollars in hospital costs," said Flynn.

According to an analysis of data submitted by the 18 reporting hospitals, Delaware Valley Healthcare Council of HAP, a partner in the project, found that these hospitals would have had 8,625 readmissions during the third quarter of 2011 if readmission rates had remained at baseline levels. Instead, the hospitals reduced their aggregate, average readmission rate for the quarter to 11.4 percent, or about 8,220 readmissions, and more than 400 patients avoided rehospitalization. Based on the Centers for Medicare & Medicaid Services' estimate that each avoided readmission saves on average $9,600, this reduction in readmissions saved $3.8 million for the quarter or more than $15 million annually.

"Anytime we can prevent an avoidable hospital readmission, it's a positive step toward providing more affordable, better quality care and good news for patients," said Richard Snyder, chief medical officer, Independence Blue Cross, which along with hospitals helped fund the PAVE Project. "We're very pleased to see our area hospitals making significant investments to ensure patients follow through on the care plans and medical regimens established during hospital stays and devoting valuable resources to help patients get the health care they need after they leave the hospital," said Snyder.

More Hospitals Using Proven Strategies to Prevent Readmissions
According to findings from pre- and post-project surveys, hospitals have adopted many measures designed to enhance communication with patients and families and make sure they understand health conditions and how to follow instructions for ongoing medical care. More than 90 percent of hospitals are now evaluating or implementing a screening tool to identify inpatients at high risk for readmission, so that patient education and other readmission-prevention efforts can be targeted accordingly. During discharge:

The number of hospitals that have implemented improved processes to educate patients about their medical conditions has more than doubled.
Most hospitals now have transition coaches or nurses to help patients and families understand ongoing medical needs and care.
The number of hospitals that give patients check lists and other reminders has nearly doubled.
All hospitals provide patients with detailed discharge plans.

As part of PAVE, hospitals have also worked to improve coordination and communication across the continuum of care, so that physicians, nursing homes, home health agencies, and insurers have the information needed to provide patients with the best possible health care - and the best chance of avoiding readmission. The proven strategies adopted include:

Almost all hospitals now coordinate with patients while they are still in the hospital to make follow-up physician appointments; more hospitals are coordinating follow-up testing.
Nearly 50 percent of hospitals send patients' discharge summaries to patients' primary care physicians; more than 40 percent of hospitals are evaluating and implementing ways to share summaries with primary care physicians.
Nurses at nearly 60 percent of hospitals are doing nurse-to-nurse handoffs when discharged patients transition to nursing homes or other care settings; the remaining hospitals are evaluating or implementing such handoffs.

"Preventing readmissions takes the concerted effort of patients and absolutely everyone who takes care of them in any capacity, not just hospitals," said Patricia Yurchick, PAVE program director. "A crucial aspect of the project was bringing together stakeholders from the various provider segments of our too-often fragmented health care system, to break down barriers and develop a shared appreciation of how important effective communication and coordination are to the well-being of our patients," said Yurchick.

Engaging the Entire Continuum of Care
The PAVE Project involved150 health care professionals representing 47 organizations, including consumer advocacy groups, primary and specialty care physician practices, hospitals and health systems, nursing homes, home health agencies, pharmaceutical manufacturers, and insurers. Participants served in three main workgroups charged with developing tools to improve key aspects of readmission prevention: medication management, care transition, and personal health management.

To strengthen coordination among health care providers as patients transition between care settings (for example, from nursing home to hospital to physician's office), the workgroups created a suite of passport documents designed to encourage the consistent communication of crucial health information. The Medication Passport outlines a set of standards to help providers across the continuum of care reconcile and share information about patients' medications. The Hospital Discharge Passport incorporates the crucial components of effective transition at hospital discharge. The Hospital Care Transitions Passport provides hospital contacts to facilitate the sharing of patient information. A Personal Health Tracking Form is also being created.

The PAVE Project was conducted as part of the Partnership for Patient Care, a collaborative, multiyear patient safety initiative funded by Independence Blue Cross and the region's hospitals and health systems. PAVE began in May 2010, and has included work sessions and seminars to train health care providers on the 'teach back' method of communicating important health information to patients; to share best practices for preventing readmissions; and to foster collaboration among health care providers across the continuum of care.

Delaware Valley Healthcare Council of HAP advocates for southeastern Pennsylvania hospital and health care-related organizations including more than 50 acute and specialty care hospitals and health systems, 30 facilities providing inpatient behavioral health services, and 20 facilities providing rehabilitation.

The Health Care Improvement Foundation is an independent nonprofit organization that leads healthcare initiatives aimed at improving the safety, outcomes, and care experiences of all patients, residents, and consumers across the Delaware Valley. The foundation is dedicated to the vision that, through an engaged, collaborative community, the region benefits from a high-performing healthcare delivery system demonstrating enhanced measures of safety, quality, and effectiveness.

Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. Nationwide, Independence Blue Cross and its affiliates provide coverage to nearly 3.1 million people. For 73 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross's HMO and PPO health care plans have consistently received the highest ratings from the National Committee for Quality Assurance. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. Visit us at ibx.com. Fan us on Facebook. Follow us on Twitter@ibx.

The Partnership for Patient Care is a collaborative dedicated to the advancement of patient care by accelerating the adoption of evidence-based clinical practices. Funded by Independence Blue Cross and the region's health systems, the partnership achieves its goals by pooling the resources, knowledge, and efforts of local healthcare providers.

¹ The 30-day, same-hospital readmission rate is based on hospital readmission data submitted to the Delaware Valley Health Care of HAP's web-based, monthly utilization reporting system. Every month hospitals enter the number of patients who were readmitted for any reason, including planned readmissions, within 30-days of discharge from that same hospital. Individual hospitals cannot track discharged patients who are readmitted at other hospital facilities.

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IBC Foundation supports Gwynedd-Mercy College health clinic through Blue Safety Net

Tue, 13 Dec 2011 00:00:00 EST

$50,000 grant, matched by The Maguire Foundation, will help clinic provide vital health services

Philadelphia, PA - December 13, 2011 - The Independence Blue Cross Foundation has awarded a $50,000 Blue Safety Net grant to Gwynedd-Mercy College Adult Health Center, which serves 3,000 people from Montgomery, Bucks, Lehigh, and Philadelphia counties - most of whom are uninsured.

The IBC Foundation's Blue Safety Net grant will be matched by $50,000 from The Maguire Foundation, a private foundation that gives primarily to educational facilities and social service organizations.

Blue Safety Net is an IBC Foundation initiative that supports caring for our region's most vulnerable by working with nonprofit clinics to expand access to quality health care in underserved communities.

By the end of the year, the IBC Foundation, whose mission is to transform health care through innovation in the communities it serves, will have awarded more than $2 million in Blue Safety Net grants to more than 30 nonprofit community health clinics that serve 145,000 people.

In total at yearend, the foundation will have given 75 grants in the Philadelphia area totaling more than $3.25 million, including $1 million in Nurses for Tomorrow grants to 24 area nursing programs to address the region's nursing shortage.

The $100,000 in funding to the Gwynedd-Mercy College clinic from the IBC and the Maguire Foundations will enable the clinic to:

Improve technology needed for testing patients with chronic conditions such as diabetes, cardiovascular disease, and asthma.
Train nursing students for discussions with patients about improving health behaviors such as diet and smoking cessation.
Help eligible patients apply for medical assistance or other insurance.

"When we introduced our IBC Foundation in October, we set out to transform healthcare through innovation in our community," said IBC president and CEO Daniel J. Hilferty, who serves on the IBC Foundation board. "We are proud to support Gwynedd-Mercy College's health center, whose progressive, high-impact work epitomizes the quality health care we strive to support, and we're especially pleased that our grant is being matched by The Maguire Foundation as part of its deep community commitment."

Dr. Andrea Hollingsworth, dean of the Gwynedd-Mercy College Frances M. Maguire School of Nursing said, "The support of the Independence Blue Cross Foundation is vital to our Adult Health Center's ability to serve the people of our surrounding community that have the greatest health care needs. Our partnership with the Independence Blue Cross Foundation and The Maguire Foundation gives us incredible support and encouragement in our primary care and educational endeavors in the Adult Health Center. We are greatly indebted to both foundations."

"We are honored to partner with The Maguire Foundation to enable the Gwynedd-Mercy College center to add capabilities that will improve the health and wellness of their patients and the overall community," added IBC Foundation President Lorina Marshall-Blake.

Since 2004, IBC has provided $842,000 in support to Gywnedd-Mercy College's Adult Health Center and College of Nursing.

About the Independence Blue Cross Foundation
Launched in October 2011, the Independence Blue Cross Foundation is an independent, private foundation whose mission is to transform health care through innovation in the communities it serves. The foundation complements and expands upon Independence Blue Cross's 73-year commitment to improving the health and wellness of the people of southeastern Pennsylvania. The foundation targets the following areas of impact:

Caring for our most vulnerable: Supporting nonprofit health clinics that deliver quality, cost-effective care to uninsured and underinsured people.
Enhancing health care delivery: Strengthening the nursing workforce through education, career development and research.
Leading innovative approaches to health care: Supporting new and creative solutions that reduce health care spending, improve quality, and expand access to care.

Visit the foundation website at www.ibxfoundation.org

About Gwynedd-Mercy College
In U.S. News & World Report's 2012 edition of "Best Colleges," Gwynedd-Mercy College ranked in the first tier of its category, which is largely attributed to its high graduation and retention rates. The college prepares students to become top professionals in the fields of allied health professions, arts and sciences, business, education and nursing. Founded by the Sisters of Mercy in 1948, Gwynedd-Mercy College is a coeducational institution offering more than 40 associate, bachelor's and master's degree programs on a full- and part-time basis. Main campus is situated on Sumneytown Pike between routes 309 and 202 in Gwynedd Valley, Montgomery County. The college also offers degree programs for working adults through campuses in Plymouth Meeting, Philadelphia and Bensalem. Learn more at gmc.edu.

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Independence Blue Cross Teams with American College of Physicians to Improve Primary Care

Mon, 12 Dec 2011 00:00:00 EST

Offers online tool to help practices become patient-centered medical homes

Philadelphia, PA - December 12, 2011 - Independence Blue Cross (IBC) today announced a new collaboration with the American College of Physicians (ACP) to improve primary care. IBC is offering up to 100 practices free, one-year access to a new on-line tool that will help identify ways to better serve their patients. The tool, known as the Medical Home Builder 2.0, is the most recent example of how IBC is working with area physicians and respected professional organizations to promote patient-centered care. Since the beginning of 2011, IBC has more than tripled the number of recognized practices to nearly 200 in southeastern Pennsylvania.

The ACP Medical Home Builder 2.0 (MHB) helps practices analyze how they currently deliver patient care and identify ways to be more efficient. Physicians and their office staff can use the tool to improve scheduling, patient education, and coordination of care.

Practices recognized as a Patient Centered Medical Home function as a physician led team making sure patients, particularly those with chronic illnesses, receive key tests, take medication as directed, and are actively engaged in their own care with resources to stay well. Modules of this on-line program help the practice meet the medical home standards established by the National Committee for Quality Assurance and other accrediting agencies. Practices must satisfy these criteria to be recognized and to receive enhanced payments from health plans. The ACP introduced the first version of MHB in 2009 and it has been successfully used by more than 1,500 practices nationwide.

"Many practices are interested in becoming a medical home, but are struggling to know where to begin," said Richard Snyder, M.D., chief medical officer for Independence Blue Cross. "Medical Home Builder 2.0 is a great roadmap for practices. ACP understands how physicians think and organize their practice. They built a strong, practical resource intended for small and medium size offices."

"Medical Home Builder 2.0 helps practices identify opportunities for improvement and progression toward the patient-centered medical home model, which is one of today's most talked-about concepts in primary care," said Michael S. Barr, M.D., senior vice president, Medical Practice, Professionalism and Quality Improvement at ACP. "Patient-centered medical homes deliver care the way patients most want and need, making the experience more satisfying for doctors and patients alike."

The online tool includes useful videos and recorded webinars about medical homes and a library of more than 500 resources including downloadable guides and policy templates. Physicians and clinical staff can also use the tool to collaborate and share ideas online with other medical practices and medical homes. Future enhancements will include modules to cover common challenges in day-to-day practice such as front desk operations, billing, coding, and safety issues.

About Independence Blue Cross

About the American College of Physicians

The American College of Physicians is the largest medical specialty organization and the second-largest physician group in the United States. ACP members include 132,000 internal medicine physicians (internists), related subspecialists, and medical students. Internists specialize in the prevention, detection, and treatment of illness in adults. Follow ACP on Twitter and Facebook.

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'Maintain, Don't Gain' This Holiday Season with Independence Blue Cross

Wed, 07 Dec 2011 00:00:00 EST

Nutrition counseling benefit builds healthy eating habits

Philadelphia, PA - December 7, 2011 - Taking control of your diet just got easier for Independence Blue Cross (IBC) members. Starting December 1, all eligible managed care members, including those in referral-based HMO and POS plans, no longer need a referral to schedule nutrition counseling sessions with a registered dietitian in IBC's physician network. This change allows members easy access to IBC's nutrition counseling benefit, which pays for up to six nutrition counseling visits per calendar year at no additional cost to members.

The holiday season is upon us and can be the perfect time for members to begin taking advantage of this year-round benefit by getting nutritional advice today so they can set a goal to "maintain, don't gain" and make thoughtful choices about traditional foods and holiday drinks instead of deferring healthier eating to a New Year's resolution. The holidays don't have to delay plans to make healthy choices about the foods you eat.

"Nutrition counseling is a smart way for people to get the help they need to make healthier choices when shopping for food, preparing meals, ordering food out, or eating in moderation," says Lorrie Reynolds, director of Prevention Health Services and Wellness at IBC. "A well-balanced diet has a significant impact on good health, and we are proud to offer even easier access to nutrition counseling as a core benefit to our already comprehensive managed care benefits plans."

A University of Florida study has shown that nearly half of the people who are overweight or obese are unaware that their weight is unhealthy or poses a health risk. In addition, other studies by the U.S. Food and Drug Administration and the U.S. Department of Agriculture have shown that most people don't understand the relationship between the food they eat, the beverages they drink and the effect on their health. This general level of unawareness contributes to the rise in the number of people who are obese or overweight - major risk factors for heart disease, many forms of cancer, type 2 diabetes, and other serious health conditions.

Independence Blue Cross reminds members to take advantage of their nutrition counseling benefit and to encourage them to schedule an appointment with a network doctor or registered dietitian. IBC members who have been diagnosed with type 2 diabetes may also take advantage of the referral-free diabetic education program benefits available to them. To locate a health care provider, members may call Customer Service at 1-800-ASK-BLUE, or log on to the member portal, www.ibxpress.com, or access IBX Mobile, a new smart phone application that helps members manage their health plan when they need it most - whether at home, at their doctors' office, or on the go - with a touch of the fingertips.

In addition, anyone may sign up as a "fan" of the IBX Facebook page where they'll find a resource of fitness, nutrition, and health information, including simple exercises, video demonstrations, and advice from fitness guru, Kimberly Garrison. Visitors of this page will also find tips, recipes, and video demonstrations by a Food Network celebrity chef and registered dietitian, Katie Cavuto-Boyle.

About Independence Blue Cross
Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. Nationwide, Independence Blue Cross and its affiliates provide coverage to nearly 3.1 million people. For 73 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross's HMO and PPO health care plans have consistently received the highest ratings from the National Committee for Quality Assurance. Visit us at ibx.com. Fan us on Facebook. Follow us on Twitter@ibx.

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Clock is ticking toward December 7 deadline for Medicare enrollment!

Wed, 07 Dec 2011 00:00:00 EST

Independence Blue Cross service center open until midnight to accommodate last-minute enrollees

Philadelphia, PA - December 7, 2011 -

What: Medicare beneficiaries who wish to enroll in an IBC Medicare Advantage plan will have until December 7 to submit their application. To accommodate last-minute enrollees, IBC will extend its walk-in service center hours until midnight. Representatives will be available to answer questions and take applications.

This year's enrollment period, which began on October 15, ends three weeks sooner than last year.

Where: Independence Blue Cross walk-in service center (located in building lobby), 1901 Market Street, Philadelphia, PA

When: Wednesday, December 7

About Independence Blue Cross
Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. Nationwide, Independence Blue Cross and its affiliates provide coverage to nearly 3.1 million people. For 73 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross's HMO and PPO health care plans have consistently received the highest ratings from the National Committee for Quality Assurance. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. Visit us at ibx.com. Fan us on Facebook. Follow us on Twitter @ibx.

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Independence Blue Cross and Doylestown Hospital reach four-year agreement

Tue, 06 Dec 2011 00:00:00 EST

Philadelphia, PA - December 6, 2011 - Independence Blue Cross (IBC) and Doylestown Hospital announced that they have signed a new four-year contract that includes IBC's progressive hospital/physician incentive program, which is designed to help improve quality of care and lower costs for health care consumers. The extended contract continues to provide covered benefits for IBC's members at Doylestown Hospital and is IBC's longest incentive-inspired agreement to date. The terms of the agreement began December 1, 2011 and run through October 1, 2015.

"Independence Blue Cross and Doylestown Hospital share a genuine commitment to the health and well-being of the community, as well as a strong desire to collaborate on a model of integrated care designed to provide better coordinated, higher quality, and more cost-effective treatment for our members and their patients," said Daniel J. Hilferty, president and CEO of Independence Blue Cross. "This relationship allows us to provide continued access to a first-rate facility that has been recognized locally and nationally for its patient safety and experience and its cardiovascular, stroke, and maternity care."

"Doylestown Hospital and our more than 420 medical and professional staff members stand committed to continue to provide a responsive and healing environment for our patients throughout suburban Philadelphia and beyond," said Richard Reif, CEO, Doylestown Hospital. "We are proud to continue our strong partnership with Independence Blue Cross, and we look forward to working together to continue to deliver safe, reliable, high-quality care in our community."

IBC's Integrated Provider Performance Incentive Plan (IPPIP) provides financial incentives to hospitals and their affiliated physicians for delivering improved performance when compared to their historical baseline. The year-old program ensures that patients receive more coordinated primary care and enhanced quality with efficient utilization of health care costs.

"Our IPPIP program fosters a greater level of integration between hospitals and physicians while recognizing and rewarding them for reducing hospital acquired infections and readmissions and for delivering better health outcomes," said Doug Chaet, senior vice president of contracting and provider networks at Independence Blue Cross.

Doylestown Hospital joins Jefferson, Holy Redeemer, Abington Health, and Crozer-Keystone in committing to IBC's enhanced care incentive plan.

About Doylestown Hospital
Doylestown Hospital is a regional healthcare leader with 247 licensed beds providing comprehensive, community-focused healthcare serving patients and families in the northern suburban communities of Philadelphia, including Bucks and Montgomery Counties in Pennsylvania and Hunterdon and Mercer Counties in New Jersey. The Hospital, along with Pine Run Community, Lakeview by Pine Run and V.I.A. Affiliates, comprise the V.I.A. Health System.

About Independence Blue Cross
Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. Nationwide, Independence Blue Cross and its affiliates provide coverage to nearly 3.1 million people. For 73 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross's HMO and PPO health care plans have consistently received the highest ratings from the National Committee for Quality Assurance. Visit us at ibx.com. Fan us on Facebook. Follow us on Twitter@ibx.

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AmeriHealth Mercy transaction closed

Thu, 01 Dec 2011 00:00:00 EST

IBC holds majority of the Medicaid company; BCBSM gains minority interest

Philadelphia, PA - December 1, 2011 - Two of the nation's largest Blue health insurers, Independence Blue Cross (IBC) and Blue Cross Blue Shield of Michigan (BCBSM), announced today they have closed their transaction and finalized their arrangement to expand services to Medicaid beneficiaries nationally through the AmeriHealth Mercy Family of Companies, a top-tier, best-in-class Medicaid managed care organization headquartered in Philadelphia.

"We're excited to move forward in this progressive partnership with Blue Cross Blue Shield of Michigan to pioneer new health care solutions in the Medicaid market nationwide," said Daniel J. Hilferty, IBC's president and CEO. "Through this arrangement, AmeriHealth Mercy and its expert, experienced professionals are poised to provide industry-leading Medicaid managed care services to states, Blue plans, and others, and widen access to quality care in communities across America."

Under the transaction, IBC receives majority interest in AmeriHealth Mercy, while BCBSM receives minority interest. Previously, IBC shared ownership of AmeriHealth Mercy with Mercy Health Plan, a subsidiary of Mercy Health System.

With premier operational and health care capabilities, AmeriHealth Mercy is one of the country's largest Medicaid companies, serving almost 800,000 members in Medicaid managed care plans in three states. AmeriHealth Mercy also offers other services such as pharmacy benefits management, behavioral health care, and management of medical care to an additional 3.2 million Medicaid, Medicare, and SCHIP beneficiaries in 12 states. In addition, the company provides expertise in customer service, informatics, information systems, claims management, enrollment, and 24/7 nurse triage support.

"AmeriHealth Mercy is a highly regarded organization with an innovative approach to delivering Medicaid services on a national level," said Daniel J. Loepp, president and CEO of Blue Cross Blue Shield of Michigan. "This strategic investment enables us to quickly gain expertise and bring that value to Medicaid consumers in Michigan."

With the additional resources this transaction will bring from the two Blue health insurers, AmeriHealth Mercy is now better positioned to offer turnkey, cost-effective, comprehensive Medicaid managed care coverage and services to Medicaid consumers nationwide and to the increasingly, financially strapped state governments that provide Medicaid coverage. In 2014, the Patient Protection and Affordable Care Act expands Medicaid eligibility across the United States, and this change will increase the number of people covered by Medicaid to 16 million by 2019, according to the Kaiser Family Foundation.

The new arrangement between IBC and BCBSM also provides an opportunity for Blue health plans nationwide to expand into the Medicaid market today and to take advantage of the enormous growth expected in Medicaid over the next few years. The 39 independent Blue health insurance companies in the United States serve all 50 states and cover one in three Americans, but are not widely active in the Medicaid market. Two-thirds of Blue health plans do not currently serve Medicaid consumers.

Independence Blue Cross is a leading health insurer in Southeastern Pennsylvania. The not-for-profit company and its affiliates provide coverage to nearly 3.1 million people. For 73 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross is an independent licensee of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield plans.

Blue Cross Blue Shield of Michigan, a nonprofit corporation, provides and administers health care benefits to more than 4.3 million members residing in Michigan in addition to members of Michigan headquartered groups who reside outside the state. The company is committed to delivering affordable health care products tailored to lifestyles and specific health goals through a broad variety of plans for businesses, individuals, and seniors. Beyond health care coverage, the company provides impactful community initiatives and leadership in improving health care. It has fulfilled its unique nonprofit mission for more than 70 years. Blue Cross Blue Shield of Michigan is a nonprofit corporation and an independent licensee of the Blue Cross and Blue Shield Association.

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Independence Blue Cross wins a Platinum Award in the 2011 MarCom Awards competition

Wed, 30 Nov 2011 00:00:00 EST

2010 Annual Report is among those to receive the international competition's highest honor

Philadelphia, PA - November 30, 2011 - Independence Blue Cross has received a Platinum Award at the 2011 MarCom Awards competition for excellence and creativity in its 2010 annual report: Embracing change | Enhancing your health.

The MarCom Awards, an international marketing and communications competition, is one of the oldest and largest of its kind. This year, the organization received more than 6,000 entries from the United States, Canada, and several other countries.

Independence Blue Cross was among other companies across all industries given a Platinum Award - the competition's highest honor - for outstanding creative achievement that exceeds a high standard of excellence and serves as a benchmark for the industry.

A PDF and an interactive version of Independence Blue Cross's award-winning annual report is on the Web at www.ibx.com/about_ibc/company_information/annual_report.

About Independence Blue Cross
Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. Nationwide, Independence Blue Cross and its affiliates provide coverage to nearly 3.1 million people. For 73 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross's HMO and PPO health care plans have consistently received the highest ratings from the National Committee for Quality Assurance.

Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. Visit us at ibx.com. Fan us on Facebook. Follow us on Twitter@ibx.

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Philadelphia Baby Boomers Keeping Booming, According to New Survey from Independence Blue Cross

Wed, 30 Nov 2011 00:00:00 EST

Philadelphia, PA - November 30, 2011 - As the first wave of the Baby Boomer Generation becomes eligible for and selects Medicare options in 2011, Philadelphia, PA-based Independence Blue Cross (IBC) today issued the results of a new online survey aimed at better understanding the unique attitudes and actions of Philadelphia-area Boomers. Conducted by Harris Interactive®, IBC examined Baby Boomers' health, wellness, and lifestyles, and asked those surveyed to also share some iconic memories of Philadelphia.

"Independence Blue Cross has been providing comprehensive health care options to Philadelphians since 1938, predating the post-war baby boom," said Daniel J. Hilferty, president and CEO of IBC. "In so many ways, IBC has been with Philadelphia Baby Boomers during every step of their lives. As this influential generation becomes Medicare eligible, we want and need to know them better, especially on the cusp of health care reform, which will change the nature of health care for all populations. This survey enabled us to ask Philadelphia Boomers questions about their daily lives, habits, and activities but also, to learn how living in the Philadelphia area has influenced them."

For this survey, Boomers aged 55-67 and living in the five county Philadelphia region were asked to offer their views on health and wellness as compared to their parents' generation. The findings were noteworthy, especially their views on many of the health and wellness questions, when compared to national statistics. Key findings include:

Physical activity: While Philadelphia regularly finishes in the Top 10 of America's most unhealthy and/or overweight cities, 43 percent of Philadelphia Boomers described themselves as extremely/very physically active, which was significantly higher than the national response at 32 percent.
- 70 percent of Philadelphia Boomers surveyed consider themselves much/somewhat more active than their parents were at the same age, with 40 percent describing themselves as much more active. Whether this activity stems from a conscious commitment to exercise or busier lifestyles, the increase in activity, even if just walking, is a key element of preventative health and wellness across all generations.
Desire to lose weight: Despite the reporting of strong physical activity among Philadelphia Boomers and the availability of programs aimed at better nutrition and weight control, 75 percent reported that they need to lose weight, while 44 percent reported needing to lose more than ten pounds.
- Interestingly, the percentage of respondents who believe that they needed to lose more than ten pounds is significantly higher among the national sample (58 percent) compared to Philadelphia Boomers (44 percent).
Understanding health care reform: Although there is much information available on national health care reform readily available, including IBC's AskBlueReform.com, nearly half (46 percent) of Philadelphia Boomers were not sure how health care reform through the Affordable Care Act will personally affect them at age 65 and older.
Having health coverage in retirement: Five percent of Philadelphia Boomers currently have no health care coverage at all. When asked about anticipated health care coverage in retirement, 16 percent "did not know" if or how they might get coverage.

From the lifestyle perspective, the most notable statistic to emerge was that 35 percent of Philadelphia Boomers are the parent of a child who is living at home with them. Twenty-seven percent of those respondents have a child 22 years or older currently living at home with them. This is significantly higher than the national findings where only 17 percent of Boomers are the parent of a child living at home with them and 12 percent have a child 22 years or older currently living at home with them.

Iconic Philadelphia memories

Based in Philadelphia for more than 70 years, IBC wanted to know how Boomers best remembered the city and what moment stood out for them. The favorite memory of Philadelphia Boomers was the ending of the city's 25 year sports championship drought with the 2008 World Series Celebration (24 percent). Yet, 20 percent of Philadelphia Boomers harkened back to their youth and named American Bandstand with Dick Clark in the 1950s and 1960s, which taped at a Philadelphia TV station, as their favorite memory.

Among Philadelphia Boomers, the average number of years living in the five-county Philadelphia region was 48 years. Sixty-five percent of respondents have lived in the region for at least fifty years.

"Such insight into the Philadelphia Boomer provides IBC with valuable information that will allow us to better serve and communicate with this influential generation," said Robert J. Smith, vice president, sales and marketing for IBC's Government Markets. "Whether knowing that older people in our region have increased their physical activity or face the complexities of now supporting both adult children and aging parents, this survey provides us with a valuable glimpse into the realities and challenges facing them as they engage Medicare options, such as Keystone Select 65, in the coming years."

For more information about IBC's new survey results and Medicare options and offerings, please visit: www.ibxmedicare.com.

Harris Interactive® fielded the study online in the United States on behalf of Independence Blue Cross from October 20-28, 2011, interviewing a nationwide sample of 802 U.S. adults and a localized sample of 302 Philadelphia residents, aged 55-67 years. Figures for age, sex, race/ethnicity, education, region, and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.

About Independence Blue Cross

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American Baby Boomers Keeping Booming, According to National Survey from Independence Blue Cross

Wed, 30 Nov 2011 00:00:00 EST

Philadelphia, PA - November 30, 2011 - As the first wave of the Baby Boom Generation accesses and selects Medicare options in 2011, Philadelphia, PA-based Independence Blue Cross (IBC) today issued the results of a new national survey aimed at better understanding the attitudes and actions of this group as they begin to make engaged decisions about their health care coverage. To better know what motivates and concerns Baby Boomers, IBC commissioned an online survey, conducted by Harris Interactive®, which examined issues of health, wellness, and an evolving lifestyle while also providing insights into how older Americans now approach and prepare for retirement. IBC is one of the largest providers of Medicare products and services in the Philadelphia five-county area.

"Independence Blue Cross has provided comprehensive health care options since 1938, predating the post-war baby boom," said Daniel J. Hilferty, president and CEO of IBC. "In so many ways, IBC has been with these individuals during every step of their lives. As this influential generation becomes Medicare eligible, we want and need to know them better, especially on the cusp of health care reform, which will change the nature of health care for everybody. For IBC, this survey enabled us to learn more about this population, their daily lives, health habits, and activities as well as their plans for the future. Health care needs to be a more personal business and this survey will help us provide plans that serve Boomers as well into retirement as we have served them through all other phases of their lives."

In its survey of Baby Boomers aged 55-67, IBC specifically examined how this generation views its health and wellness as compared to its parents' generation as well as its view on how upcoming health care reforms may impact them as they enter retirement and/or Medicare eligibility.

Noteworthy national findings include:

Active lifestyles: A majority of those surveyed (56 percent) believed that they are much/somewhat more active than their parents were when their parents were their age while 17 percent consider themselves much/somewhat less active than their parents were at the same age.
Ideal weight: More than 75 percent of those surveyed believed that they needed to lose at least some weight to reach their ideal weight. Fifty-eight percent believe that they need to lose more than ten pounds to be at their ideal weight.
- Midwest Boomers were more likely than those in any other region to feel this way, with 85 percent believing they needed to lose weight and 67 percent of them reporting that they needed to lose more than ten pounds.
- Based upon such robust numbers, it would seem that programs and initiatives aimed at better nutrition could be valuable health care offerings to Baby Boomers across the United States.
Last physical exam: 70 percent of those surveyed nationwide have had a physical exam within the past year. In contrast, 17 percent report that their most recent physical exam occurred one to two years ago, while 12 percent reported that their most recent physical exam was three or more years ago.
Understanding health care reform: Despite the wide availability of information on national health care reform, 39 percent of those surveyed were not sure how health care reform through the Affordable Care Act will personally affect them at age 65 and older.
- Those aged 55-64 were significantly more likely than those aged 65-67 to respond "not sure" (42 percent vs. 28 percent, respectively).
Cost of health insurance: Sixty-three percent of those surveyed believe that health insurance premiums should cost less than $150 (per month/per individual).
Having health coverage in retirement: Ten percent of those surveyed nationwide currently have no health care coverage at all. When asked about anticipated health care coverage in retirement, 18 percent "did not know" if or how they might get coverage.

This national survey also inquired about the lifestyle of Boomers and some of the unique challenges facing them, notably how to prepare for retirement in a difficult economy and support adult children while also supporting aging parents and/or in-laws. These survey questions help to paint a more complete picture of this generation. The results demonstrate a notable level of support for children, grandchildren and aging parents, which almost certainly affects this group's viewpoint as they enter Medicare.

Comprehensive survey results can be viewed at www.ibxmedicare.com.

"Having clear insight into Boomers' lifestyles will help us to be even more responsive to the many health care concerns of this distinctive generation, such as how they use technology and whether they value products and services that will help them manage their weight," said Robert J. Smith, vice president, Sales and Marketing for Government Markets at IBC. "We are committed to using this survey to better inform and enhance not only our Medicare offerings, such as Keystone 65 Select, but also, our other health and wellness offerings that may help address Boomers' concerns."

Harris Interactive® fielded the study online in the United States on behalf of Independence Blue Cross from October 20-28, 2011, interviewing a nationwide sample of 802 U.S. adults, aged 55-67 years. Figures for age, sex, race/ethnicity, education, region, and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.

About Independence Blue Cross
Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. Nationwide, Independence Blue Cross and its affiliates provide coverage to nearly 3.1 million people. For 73 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross's HMO and PPO health care plans have consistently received the highest ratings from the National Committee for Quality Assurance. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

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IBC Foundation grants more than $1 M to 15 area clinics

Wed, 23 Nov 2011 00:00:00 EST

Funding will help clinics provide vital health services to the region's uninsured

Philadelphia, PA - November 23, 2011 - The Independence Blue Cross Foundation has awarded grants to 15 non-profit community health clinics serving 70,000 people. Support for these clinics, totaling $1.04 million, is made through the foundation's Blue Safety Net initiative, and is one of three major areas the foundation will target in an effort to help transform health care through innovation in the Philadelphia region. The foundation expects to award an additional $1 million in grants to community health clinics before the end of the year, bringing IBC's support for the program to more than $2 million for 2011.

"We are proud to support these clinics, which for many people is their only source of primary care," said foundation president Lorina Marshall-Blake. "Tens of thousands of people depend on these clinics. The regular treatments and check-ups they receive keep them out of the emergency rooms and help them avoid very costly specialty care that is often needed when chronic conditions, like diabetes or heart disease, go untreated. Supporting clinics not only keeps people well and out of the ER, but it also saves our region millions of dollars by preventing unnecessary and expensive care."

The 15 clinics receiving foundation support are:

Adult Health Center of Gwynedd-Mercy College, Lansdale, PA
Ann Silverman Community Health Clinic, Doylestown, PA
ChesPenn Health Services, Inc., Chester, PA
The Clinic, Phoenixville, PA
Community Volunteers in Medicine, West Chester, PA
Congreso de Latinos Unidos, Philadelphia
Covenant House Pennsylvania, Philadelphia
Eleventh Street Family Health Services of Drexel University, Philadelphia
Esperanza Health Center, Inc., Philadelphia
Family Practice and Counseling Network, Abbottsford/Falls Health Center, Philadelphia
HealthLink Medical Center, Southampton, PA
North Penn Visiting Nurse Association, Lansdale, PA
PHMC Health Connection, Philadelphia
St. Catherine Laboure Medical Clinic, Philadelphia
VNA Community Services, Inc., Ginny Coombs Children's Health Center, Abington, PA

"We are grateful to the Independence Blue Cross Foundation for recognizing how important local clinics are to the health and well-being of our communities," said Patricia Gerrity, director, Eleventh Street Family Health Services of Drexel University. "The IBC Foundation's support helps us offer services such as dental and behavioral health care, as well as a fitness center and nutrition training, which have become an integral part of what we offer and what our patients appreciate and need to stay healthy. IBC has been an extraordinary partner in helping us grow our facility and better serve our patients."

In an event launching the IBC foundation on October 6, 2011, Independence Blue Cross president and CEO Daniel J. Hilferty said that IBC will make an initial commitment of $10 million to fund the work of the foundation. The foundation will target two other areas: leading innovative approaches to health care and developing the health care workforce of the future with an intense focus on nursing education.

The foundation's support for clinics expands upon IBC's commitment to improving health care access for the under and uninsured. Since 2005, Independence Blue Cross contributed nearly $15 million to help support 36 private, nonprofit health clinics that serve nearly 120,000 patients and provide 400,000 visits annually in Bucks, Chester, Delaware, Montgomery and Philadelphia counties.

More information about the Independence Blue Cross Foundation can be found at:
www.ibxfoundation.org.

About the Independence Blue Cross Foundation
Launched in October 2011, the Independence Blue Cross Foundation is a charitable private foundation whose mission is to transform health care through innovation in the communities it serves. The foundation complements and expands upon Independence Blue Cross's 73-year commitment to improving the health and wellness of the people of southeastern Pennsylvania. The foundation targets the following areas of impact:

Caring for our most vulnerable: Supporting nonprofit health clinics that deliver quality, cost-effective care to uninsured and underinsured people.
Enhancing health care delivery: Strengthening the nursing workforce through education, career development and research.
Leading innovative approaches to health care: Supporting new and creative solutions that reduce health care spending, improve quality, and expand access to care.

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IBC Launches Blue Solutions^® Plans to Meet Small and Mid-sized Business Needs

Tue, 22 Nov 2011 00:00:00 EST

Brokers predict the new plans, with additional flexibility, will be winners with their clients

Philadelphia, PA - November 22, 2011 - Independence Blue Cross (IBC) announces the launch of the new and enhanced popular Blue Solutions health care plans designed specifically for small and mid-sized businesses that employ between 2 and 99 people. Small businesses with 2 to 50 employees now have access to enhanced, more flexible Blue Solutions plans, while businesses with 51 to 99 employees can choose among the new Blue Solutions Plus portfolio.

"We strive to offer all of our customers health plans that fit - a variety of solutions to meet the health care needs of businesses in our region," said Linda Taylor, chief sales and marketing officer and senior vice president for IBC. "We understand the financial challenges that employers face when choosing health plans for their employees, and we want to offer choice and flexibility in pricing and benefit options. We are committed to helping businesses find plans that best meet their needs and to finding ways to keep their costs down."

"When we first launched the Blue Solutions portfolio in fall of 2010, it was designed to fit small businesses with 2 to 50 employees and our pledge was to continually update our products based on feedback from brokers and customers, so that we're always striving to offer the right plans at the right price," said Brett Mayfield, vice president of sales. "Recently, we enhanced our plans for these small groups and introduced medically underwritten products for new small business customers, while adding more flexibility to our prescription drug options. Now, we are excited to extend a similar portfolio, called Blue Solutions Plus, designed specifically for the needs of mid-sized customers with 51 to 99 employees."

"Brokers serve a valuable role for small and mid-sized business owners who are trying to make the best decisions they can from all the health care plan options available to them today," said Mayfield. "Our research shows that brokers' advice is the No. 1 most influential source for employers when making their health plan decisions, and so we worked closely with them over the past year to better understand what they are hearing from their customers about the changing needs of businesses in our region."

Blue Solutions for Businesses with 2 to 50 Employees
According to a survey conducted last year of 500 southeastern Pennsylvania employers, 80 percent said they reassess the health plans they offer their employees, and consider new options, every year. Cost was cited as the most important factor for changing health plans among all employers. For this reason, IBC is introducing two new Blue Solutions PPO plans that offer higher deductibles to allow customers to lower their monthly premium costs. IBC previously did not provide deductible-style PPO plan options for small groups. A deductible is the amount members pay out of pocket before insurance begins picking up any of the costs.

Another important enhancement in the Blue Solutions portfolio is the addition of alternate prescription plans available with each medical plan offering to broaden the variety and choice available to businesses. The new Blue Solutions prescription alternatives are identified with a '.1' at the end of their names. For example, HMO 1 is the original Blue Solutions medical, prescription, and vision plan. HMO 1.1 is the identical plan for medical and vision benefits with an alternative prescription option. By design, all of the Blue Solutions drug options encourage the use of generic drugs, which are safe, effective, lower-priced alternatives to brand drugs and help reduce health care costs overall.

"I have many clients who tell me they are willing to spend a little more on their monthly premiums in order to lower their copays," said Russ Carlson, health plan broker and president of BeneServ in Springfield, Pa. "But what works for one employer doesn't work for all, so I know my clients are going to be pleased with the new line-up of Blue Solutions options from IBC, especially with the flexibility in the prescription plan choices. The new plans will actually make my job a lot easier."

Blue Solutions Plus for Businesses with 51 to 99 Employees
Based on strong uptake in the small business market, and feedback from brokers on what mid-sized businesses are looking for in a health plan, IBC expanded Blue Solutions to mid-sized businesses, defined as those with 51 to 99 employees. From those conversations, Blue Solutions Plus, a portfolio of health plans designed exclusively for mid-sized companies, was created. This product suite offers a total of 28 plans ranging from the Keystone Point of Service (POS) to a variety of Personal Choice^® PPO plans. The plans are available in copay, deductible, and HSA-qualified high deductible health plan formats.

"One of the things we like about working with IBC is the way they include us in their product development, with open dialogue as a key piece of the partnership," said Ed Sweeney, vice president of broker relations for Emerson Reid & Co. "I've got a good feeling the new Blue Solutions Plus plans are going to be winners with our mid-sized group customers, since I think we now have the right combination of flexible plan design and price, balanced by a strong network of doctors and hospitals, and the Blue brand that people trust. It's also great to be able to tell clients that we were part of the product development process."

Three of the Blue Solutions Plus PPO plans have an integrated prescription drug benefit, and these plans are among the lowest-priced PPOs available to businesses in the region. These options are also HSA-qualified, meaning members can save tax-deferred money in a health savings account to cover out-of-pocket medical expenses. The other Plus plans allow customers to select any of nine prescription offerings to meet their employees' needs.

IBC's suite of Blue Solutions plans also offers a wide range of health care services and the popular Healthy Lifestyles^SM incentive programs that reimburse members $150 per year for fitness club fees, $200 for approved smoking cessation programs, and $200 for approved weight loss programs - features that help members strive for optimal wellness, and allow them to make the most of their health benefits.

Employers interested in Blue Solutions can speak to their brokers about getting a quote for their next plan renewal. They can also view the Blue Solutions small employers brochure (for businesses with 2 to 50 employees) or the Blue Solutions Plus brochure (for businesses with 51 to 99 employees.) All Blue Solutions health plans comply with health care reform.

About Independence Blue Cross
Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. Nationwide, Independence Blue Cross and its affiliates provide coverage to nearly 3.1 million people. For 73 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross's HMO and PPO health care plans have consistently received the highest ratings from the National Committee for Quality Assurance. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. Visit us at ibx.com. Fan us on Facebook. Follow us on Twitter @ibx.

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Independence Blue Cross Foundation President honored by League of Women Voters of PA

Thu, 17 Nov 2011 00:00:00 EST

Lorina Marshall-Blake accepts Civic Leadership Award for community service

Philadelphia, PA - November 17, 2011 - Lorina Marshall-Blake, president of the Independence Blue Cross Foundation, tonight accepted the League of Women Voters of Pennsylvania's 2011 Civic Leadership Award at a reception attended by more than 150 area business executives. Presented annually since 1990, the award is one of the League's highest honors, recognizing recipients for their exemplary civic involvement and commitment to improving their communities.

"We are pleased to honor the accomplishments of this year's honoree, Rev. Dr. Lorina Marshall-Blake, who by her works exemplifies the League's mission of strengthening citizens and their communities through civic participation," stated League Chair Olivia Thorne. "Throughout her career, Lorina has helped encourage and educate citizens to become engaged in government and public policy. She's dedicated much of her professional career and her personal life to serving others as both a leader and mentor through her association with numerous civic and humanitarian causes."

In her acceptance remarks, Marshall-Blake recognized the League's leadership and efforts to impact public policy through citizen education and advocacy. "I treasure the opportunities I have been given during my life, but none more than the freedoms I have as an American to participate in our democratic government and to make my voice heard," said Marshall-Blake. "The League symbolizes to me and countless others the power of each individual and the force that people can create together, especially through grassroots activism. I'm honored and proud to receive this award."

Ms. Marshall-Blake was named president of the Independence Blue Cross Foundation in October 2011. Prior to that, she served as vice president of Government Relations for Independence Blue Cross. Over her career, she has volunteered or served in a leadership role with more than 30 professional and civic organizations, including the United Negro College Fund, the Urban Affairs Coalition, the Governor's Patient Safety Authority, and the Alpha Kappa Alpha Sorority, for which she now serves as president.

Past Civic Leadership award recipients include:

Renee Amoore, president, The Amoore Group
Mary Stengel Austen, president and CEO, Tierney
David Cohen, executive vice president, Comcast Corporation
Walter D'Alessio, vice chairman, NorthMarq Capital
Rosemary Greco, chair, Commonwealth of Pennsylvania Health Care Reform Implementation Advisory Committee
Marcienne Mattleman, KYW Newsradio
Judith M. von Seldeneck, chairman and CEO, Diversified Search
Judith A. Wicks, former owner, White Dog Café, Philadelphia
Charisse Lillie, president, Comcast Foundation
Harold Yoh, III, chairman and CEO, Day & Zimmermann

Caring for our most vulnerable: Supporting nonprofit health clinics that deliver quality, cost-effective care to uninsured and underinsured people.
Enhancing health care delivery: Strengthening the nursing workforce through education, career development and research.
Leading innovative approaches to health care: Supporting new and creative solutions that reduce health care spending, improve quality, and expand access to care.

About the League of Women Voters of PA
Celebrating 91 years, the League of Women Voters of PA provides a way for citizens to make a difference by becoming more informed about their communities, learning how to interface with public officials, and becoming involved in decisions that affect them and their families. League members choose issues, research and study information, reach a consensus, and take positions. Pennsylvanians may join the League through their web site: www.palwv.org.

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Independence Blue Cross Names Elizabeth Williams to Senior Communications Position

Wed, 09 Nov 2011 00:00:00 EST

Philadelphia, PA - November 9, 2011 - Independence Blue Cross (IBC) announced the promotion of Elizabeth A.W. Williams to the new position of senior vice president and chief communications officer. She continues to report to Christopher Cashman, executive vice president and president commercial markets.

In this expanded role Williams oversees communications and brand strategy, advertising, media, public relations, communications planning, creative services, sponsorships, and events.

"Liz's sharp eye for news, creative energy, and extensive communications and marketing experience have been essential to building our public relations function over the last few years," said Cashman. "In her expanded role as chief communications officer, Liz is now responsible for ensuring that we innovate and deliver clear, consistent, compelling communications about IBC's business strategy across all mediums and to all stakeholders."

Williams previously held the management position of vice president corporate and public affairs.

Prior to joining IBC in 2005, Williams was principal of EW Communications, a communications strategy consulting firm whose clients included The Wharton School at the University of Pennsylvania and The Pew Charitable Trusts. Previously, she served as the director of administration at The Pew Charitable Trusts.

Williams began her career as a reporter and editor. She spent 18 years at The Philadelphia Inquirer, starting as the editor of the Weekend section in 1973 and wrapping up as the vice president of marketing for Philadelphia Newspapers, Inc.

Williams earned a bachelor's degree in political science from Smith College and a master's in journalism from the Medill School at Northwestern University. She serves on the Strategic Communications Advisory Group for the Blue Cross Blue Shield Association. She is also on the board of the Arts & Business Council of Greater Philadelphia and the Marketing Committee of the United Way of Southeastern Pennsylvania.

About Independence Blue Cross
Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. Nationwide, Independence Blue Cross and its affiliates provide coverage to nearly 3.1 million people. For 73 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross's HMO and PPO health care plans have consistently received the highest ratings from the National Committee for Quality Assurance. Visit us at ibx.com.

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IBC to Present on Next-Gen Mobile Insurer Apps at Insurance & Technology Executive Summit

Mon, 07 Nov 2011 00:00:00 EST

e-Business Director Michael Yetter to share best practices and trends in the mobile app industry

Philadelphia, PA - November 7, 2011 - Independence Blue Cross announced that its director of e-Business, Michael B. Yetter, will speak today about mobile app marketing strategies in health care with other industry leaders at the Insurance & Technology Annual Executive Summit held in Carefree, Arizona.

"As we look into 2012 and beyond, there are technologies and concepts that play a significant role in shaping development of next-gen apps for our health plan members, including Mobile Health, which is better known as mHealth," said Yetter. " 'Gamification' is a growing trend in the mobile app industry, which is applying game design concepts and principles to mobile apps to further strengthen our member engagement. People like to be entertained, to compete, and to be rewarded. The more these principles are applied to mobile apps, the deeper the engagement with the consumer. IBC is exploring cutting edge ways to 'gamify' mobile app strategies already in place, and we will soon be piloting a new wellness engagement and competition program that we hope to offer more broadly next year."

Another hot topic as the health care industry shifts toward more individual coverage is mobile payment systems, and Yetter will discuss next-gen ideas for individuals to pay their health plan bills with their phones.

"IBC made a strong entry into the mobile app space during 2011 and we plan to continue to innovate for our customers and members, using the latest technologies to provide the time-saving features and convenience that their lives demand," Yetter added.

Yetter will discuss the mobile platform race between Apple iOS, Google Android, Blackberry, and Windows in phone devices and tablets. He will share his insights that, while some platforms may lose market share, there is no single winner currently emerging, and developers will continue to face complexity in building apps for several health care industry platforms.

The Insurance & Technology Executive Summit is an invitation-only event for senior-level insurance company executives. The conference presents relevant content, authoritative speakers, and networking opportunities for sponsors. The event is comprised of conference sessions, vendor meetings, and networking-focused social activities.

About Independence Blue Cross

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