Press Release

Independence Blue Cross shows strong enrollment of individual consumers on healthcare.gov

Also strong enrollment directly through IBC

Philadelphia, PA - January 24, 2014 - Independence Blue Cross (IBC) today released the number of individuals who purchased health insurance through the federal Health Insurance Marketplace or enrolled directly through the company.

For coverage effective January 1, 2014, 27,528 people have enrolled in IBC’s new individual health plans through the federal Health Insurance Marketplace. In addition to the members enrolled through the Marketplace, another 24,750 individual members enrolled directly with IBC through the website ibx4you.com, brokers, telesales agents, or by visiting the Independence Express, the insurer’s mobile education and retail health care center.

In total, IBC has enrolled 52,278 members in new individual health insurance plans that meet the requirements of the Affordable Care Act. Coverage for these members was effective on January 1, 2014. 

“We are working around the clock to ensure that we are delivering affordable health plan options that provide access to superb care when our members need it. We are thrilled that these members have found a new health plan that works for them,” said IBC President and CEO Daniel J. Hilferty. “There is still work left to be done and we are continuing our community outreach to make sure consumers are enrolled successfully in the health plan of their choice before open enrollment ends on March 31.”

The total enrollment of 52,278 includes only individual members who have coverage effective January 1, 2014. Many of these members have not yet paid their first month's premium, which is the final step in the enrollment process. The deadline for the first premium payment is January 28, 2014.

IBC offers 13 different health plans on the new Health Insurance Marketplace. According to the Centers for Medicare and Medicaid Services, IBC has the lowest rates in the region on the Marketplace. Also, IBC is the only carrier in the Philadelphia market offering subsidy-eligible health plans across all metallic tiers.

About Independence Blue Cross
Independence Blue Cross is the leading health insurer in southeastern Pennsylvania. With our affiliates, we serve more than 7.5 million people nationwide, including 2.2 million in the region. For more than 75 years, we have been enhancing the health and wellness of the people and communities we serve by delivering innovative and competitively priced health care products and services; pioneering new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and supporting programs and events that promote wellness. To learn more about how we’re changing the game, visit www.ibx.com. Connect with us on Facebook at ibx.com/facebook and on Twitter at @ibx. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

Media Contact
Laura Hanes
Laura.Hanes@ibx.com
215-241-2736 (office)
215-910-0966 (cell)

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