Press Release

Independence Blue Cross brings mobile interactive health care reform education to the region

Events planned for Wayne, Swarthmore & Center City Philadelphia

Philadelphia, PA - September 21, 2013 - At IBC, consumer education and engagement around health care reform is essential. That’s why we created the Independence Express, a mobile education and retail health care experience, which will be traveling to community events throughout the region to help consumers understand the important changes coming in October.

WHAT:    

IBC’s mobile education center, Independence Express:

  • Web-capable, ADA compliant truck: outfitted with laptops and iPads — and fully staffed with knowledgeable health care reform experts.
  • The Independence IQ game show: designed to test consumers’ knowledge about the Affordable Care Act, while providing answers, in a fun and entertaining format. Complete with participant prizes and a game show host!
  • The Live Fearless photo experience: gives participants a chance to “fly high over Philadelphia” or “row a boat on the Schuylkill River.”

Plus, the Philadelphia Union inflatable soccer field where kids can play in teams against each other in timed rotations.

Independence Blue Cross is proud to participate in the following community events:

  • Independence Blue Cross Day at YSC
    224 County Line Road, Wayne, PA 19087
    Saturday, September 21 starting at 10 a.m.
    Independence IQ & Live Fearless photo experience
    Come out and meet Philadelphia Union player Sheanon Williams 
  • Representative Hackett Event at Notre Dame de Lourdes
    950 Fairview Road, Swarthmore, PA 19081 
    Saturday, September 21 from 10 a.m. to 2 p.m.
    Independence Express truck and inflatable soccer field
  • City of Hope/Women’s Cancer Center Walk
    Headhouse Square at 2nd and South Streets, Philadelphia, PA, 19147 
    Sunday, September 22 from 11 a.m. to 2 p.m.
    Independence Express truck
  • Philadelphia Phillies vs. New York Mets
    Citizen’s Bank Park, Philadelphia, PA 19148
    Sunday, September 22 from 11:30 a.m. to 2 p.m.
    Information and IBC representatives
    2014 schedule magnet giveaway

About Independence Blue Cross
Proudly celebrating its 75th anniversary in 2013, Independence Blue Cross is the leading health insurer in southeastern Pennsylvania serving more than seven million people nationwide, including 2.2 million in the region. We are enhancing the health and wellness of the people and communities we serve by delivering innovative and competitively priced health care products and services; pioneering new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and supporting programs and events that promote wellness. To learn more about how we’re changing the game, visit www.ibx.com. Connect with us on Facebook at ibx.com/facebook and on Twitter at @ibx. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

Media Contacts
Kathleen Conlon
Office 215-241-4576
Cell 267-319-2399

Laura Hanes
215-241-2736 (office)
215-910-0966 (cell)

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