Press Release

Live Twitter Chat on Managing Diabetes Will Be Hosted By @ibx on November 7

Fitness and nutrition tips will be shared

Philadelphia, PA - November 6, 2012 - Independence Blue Cross, a leader in community wellness, will host a live Twitter chat focused on nutrition and fitness tips to help people manage their diabetes. To participate, follow @IBX and use #DiabetesChat.

On Wednesday, November 7 from noon to 1 p.m., representatives from the American Diabetes Association (ADA) and local wellness expert and fitness guru Kimberly Garrison will be online to answer questions. This open forum will allow participants to share information and connect with others who have diabetes or are caring for someone with the disease.

November is American Diabetes Month, an awareness initiative from the ADA designed to focus the nation’s attention on the issues surrounding diabetes and the many people who are affected by the disease. As the region’s presenting sponsor of Step Out: Walk to Stop Diabetes, Independence Blue Cross has teamed up with the ADA to help educate the community about the disease by hosting this social media forum on Twitter.

Diabetes — a disease that affects nearly 26 million Americans — impacts Pennsylvanians at a rate of 11 percent, which is almost a third higher than the national rate of eight percent. But there is hope. The ADA states that a proper diet, along with exercise, can help manage blood glucose levels.

Individuals can also learn more about small, practical, healthy changes through IBX Healthy Steps, which provides information on:

  • Connecting with other health-minded fans.
  • Tapping into member benefits.
  • Finding a participating registered dietitian.

About Independence Blue Cross
Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. With our affiliates, we have 3.1 million members nationwide. For nearly 75 years, we have been enhancing the health and wellness of the people and communities we serve by delivering innovative and competitively priced health care products and services; pioneering new ways to reward doctors, hospitals, and other health care providers for coordinated, quality care; and supporting programs and events that promote wellness. To learn more about how we’re changing the game, visit www.ibx.com. Connect with us on Facebook at ibx.com/facebook and on Twitter at @ibx. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

Media contact:

Kathleen Conlon

215.241.4576

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