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Press Release

American Cancer Society Announces New Enrollment Sites for Historic Cancer Research Effort

Independence Blue Cross to host enrollment on October 19

Philadelphia, PA - September 14, 2012 -  Delaware Valley residents have an unprecedented opportunity to participate in a historic national study that is expected to change the face of cancer prevention and treatment for future generations. The American Cancer Society is seeking 300,000 men and women across the United States and Puerto Rico between the ages of 30 and 65 who have never been diagnosed with cancer to participate in the study, including 1,300 in the Philadelphia region.

Independence Blue Cross, which has partnered with the American Cancer Society for the study, invites local residents to participate by attending an enrollment event that will take place at its headquarters at 1901 Market Street on Friday, October 19, 2012, from 10 a.m. to 4 p.m. Community residents can schedule their appointments by visiting www.IBXCPS3.org.

“Independence Blue Cross has been a proud supporter of the American Cancer Society for more than 20 years, and we are excited about this latest opportunity to make a difference in the fight against cancer,” said Daniel J. Hilferty, IBC president and CEO. “We’re also pleased that many of our associates recognize the importance this study will have on cancer research and have already signed up to participate.”

The public can also enroll in the study at the American Cancer Society’s Making Strides Against Breast Cancer event on Saturday, October 20, 2012, at Memorial Hall from 7 to 11 a.m. As enrollment just takes 20-30 minutes, volunteers can still participate in the Making Strides 5K walk which starts at 8 a.m.

The Cancer Prevention Study, or CPS-3, will help researchers better understand the lifestyle, environmental, and genetic factors that cause or prevent cancer.

Prior to the day they enroll, individuals will complete a comprehensive survey packet that asks for information on lifestyle, behavioral, and other factors related to their health. At the enrollment events, individuals will read and sign an informed consent form, complete a brief survey, have their waist circumference measured, and give a small blood sample.
The American Cancer Society will send participants follow-up surveys every few years for 20 to 30 years to update survey information. These follow-up surveys are expected to take an hour or less to complete. The Society will also send participants an annual newsletter with study updates and results.

“Many individuals diagnosed with cancer struggle to answer the question, ‘What caused my cancer?’ In many cases, we don’t know the answer,” said Alpa V. Patel, PhD, principal investigator of CPS-3. “CPS-3 will help us better understand what factors cause cancer, and once we know that, we can be better equipped to prevent cancer.”

Dr. Patel added, “Our previous cancer prevention studies have been instrumental in helping us identify some of the major factors that can affect cancer risk. CPS-3 holds the best hope of identifying new and emerging cancer risks, and we can only do this if members of the community are willing to become involved.”

Researchers will use the data from CPS-3 to build on evidence from three earlier American Cancer Society studies that began in the 1950s and involved millions of volunteer participants. The Hammond-Horn Study and previous Cancer Prevention Studies (CPS-I and CPS-II) have played a major role in understanding cancer prevention and risk, and have contributed significantly to the scientific basis and development of public health guidelines and recommendations. Those studies confirmed the link between cigarette smoking and lung cancer, demonstrated the link between larger waist size and increased death rates from cancer and other causes, and showed the considerable impact of air pollution on heart and lung conditions. The current study, CPS-II, began in 1982 and is ongoing, but changes in lifestyle and in the understanding of cancer in the more than two decades since its launch make it important to begin a new study.

The voluntary, long-term commitment by participants is what will produce benefits for decades to come. “Taking an hour or so every few years to fill out a survey — and potentially save someone from being diagnosed with cancer in the future — is a commitment that thousands of volunteer participants have already made. We're looking for more like-minded individuals in Philadelphia to join in this effort that we know will save lives and improve the outlook for future generations,” said Dr. Patel.

For more information or to learn how to become involved with CPS-3, please visit cancer.org/cps3, email cps3@cancer org, or call toll-free 1-888-604-5888.

About the American Cancer Society
The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation’s largest non-governmental investor in cancer research, contributing more than $3.8 billion, we turn what we know about cancer into what we do. As a result, nearly 14 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us anytime, day or night, at 1-800-227-2345 or visit cancer.org.

About Independence Blue Cross
Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. With our affiliates, we have 3.1 million members nationwide. For nearly 75 years, we have been enhancing the health and wellness of the people and communities we serve by delivering innovative and competitively priced health care products and services; pioneering new ways to reward doctors, hospitals, and other health care providers for coordinated, quality care; and supporting programs and events that promote wellness. To learn more about how we’re changing the game, visit www.ibx.com. Connect with us on Facebook at ibx.com/facebook and on Twitter at @ibx. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

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