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Press Release

Independence Blue Cross wins a Platinum Award in the 2011 MarCom Awards competition

2010 Annual Report is among those to receive the international competition's highest honor

Philadelphia, PA - November 30, 2011 - Independence Blue Cross has received a Platinum Award at the 2011 MarCom Awards competition for excellence and creativity in its 2010 annual report: Embracing change | Enhancing your health.

The MarCom Awards, an international marketing and communications competition, is one of the oldest and largest of its kind. This year, the organization received more than 6,000 entries from the United States, Canada, and several other countries.

Independence Blue Cross was among other companies across all industries given a Platinum Award - the competition's highest honor - for outstanding creative achievement that exceeds a high standard of excellence and serves as a benchmark for the industry.

A PDF and an interactive version of Independence Blue Cross's award-winning annual report is on the Web at www.ibx.com/about_ibc/company_information/annual_report.

About Independence Blue Cross
Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. Nationwide, Independence Blue Cross and its affiliates provide coverage to nearly 3.1 million people. For 73 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross's HMO and PPO health care plans have consistently received the highest ratings from the National Committee for Quality Assurance.

Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. Visit us at ibx.com. Fan us on Facebook. Follow us on Twitter@ibx.

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