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Press Release

Independence Blue Cross Offers Members New Discounts Through Blue365

Philadelphia, PA - October 12, 2010 - Imagine having discounts to health-related products and services across the country. Independence Blue Cross announced today that its members now have access to Blue365®, a program developed by the Blue Cross and Blue Shield Association (BCBSA) to provide discounts on services and products from nationally-recognized companies.

Blue365 was developed by the BCBSA at a national level, to support members as they make healthy decisions throughout their lives. The Blue365 discounts complement IBC's broad Healthy LifestylesSM offerings, which help members establish healthy behaviors through incentives and active participation.

"Every day, 365 days a year, our members make important choices about their health and wellness," said Dr. Don Liss, senior medical director at Independence Blue Cross. "Blue365 helps them get maximum value out of their benefits plans and promotes engagement in health-promoting activities. Take this situation, for example: Someone planning to start an exercise program can maximize the value of his health plan, by taking advantage of discounts on fitness apparel, sneakers, and fitness center membership fees through Blue365, and also enrolling in our Healthy Lifestyles Fitness Program, which offers a $150 reimbursement after completing 120 workouts in a year."

Blue365 discounts are also available for fitness equipment, nutrition and weight management, laser vision correction, telephonic coaching services for those struggling with aging family members, hearing aids, stays at Westin® and Fairmont®, and alternative health services such as acupuncture. Current participating Blue365 retailers include Reebok®, LasikPlus®, Nutrisystem®, and eDiets®, just to name a few.

The Blue365 discounts and services are offered in addition to IBC's signature Healthy LifestylesSM reimbursement programs, which offer up to $150 back per year for fitness club fees, up to $200 back for approved smoking cessation programs, up to $200 back for approved weight loss programs, and up to $25 back for bike helmets and safety courses.

About Independence Blue Cross

Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. Nationwide, Independence Blue Cross and its affiliates provide coverage to nearly 3.3 million people. For more than 70 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross' HMO and PPO health care plans have consistently received the highest ratings from the National Committee for Quality Assurance. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.