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Press Release

Independence Blue Cross names John Janney to newly created position: SVP marketing services

Brings fresh expertise to serving consumers, developing products, strengthening eBusiness

Philadelphia, PA - February 8, 2010 - Independence Blue Cross (IBC) today announced the appointment of John R. Janney to the newly created role of senior vice president of marketing services. He will report to the company's senior vice president and chief marketing executive, Linda M. Taylor.

In this new position, Janney will oversee the company's consumerism initiatives that help health care consumers better manage their care and will also head product development, marketing support functions, and customer eBusiness. He will also lead efforts to strengthen the company's presence in the individual, small group, large group, and national markets.

"We are excited about the leadership John will bring to these critical areas for our company," said Daniel J. Hilferty, executive vice president and president of health markets. "John's business acumen, marketing systems expertise, and extensive experience in operations and eBusiness will help us deliver on our promise to our customers of targeted, cost-effective products and services."

"We are making changes to our marketing organization to enhance the experience for our customers and business partners," added Linda Taylor. "John will help us take our customer focus to a new level."

Janney was most recently senior vice president eBusiness and support services. He was appointed to that post in 2009 to manage operations systems and eBusiness platforms.

Janney has held roles of increasing responsibility in marketing, eBusiness, and operations since joining IBC in 1995 to lead a newly formed marketing systems department. He later took a leadership role in the company's eCommerce initiative, which put in place a strategic plan to address the eCommerce needs of physicians, hospitals, brokers, employers, and members, and launched internet portals for health care providers, members, customer groups, and electronic data interchange that process tens of millions of transactions and inquiries each year.

In 2000, Janney was appointed to vice president of eBusiness and enrollment services in IBC's eCommerce division where he was responsible for developing and deploying all of IBC's eCommerce and operational technologies and providing enrollment services to more than 3.3 million members.

Before joining IBC, Janney began his career at General Accident Insurance of Philadelphia, where he worked in leadership roles in operations, sales, and marketing.

Janney has a B.S. from Philadelphia College of Bible, now known as Philadelphia Biblical University, and an M.B.A. from Rutgers University where he teaches management information systems. Janney was recognized as Board Member of the Year by the Arts and Business Council Business on Board in 2005, and serves on the board of the Philadelphia Children's Theatre.

About Independence Blue Cross

Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. Nationwide, Independence Blue Cross and its affiliates provide coverage to nearly 3.3 million people. For more than 70 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross's HMO and PPO health care plans have consistently received the highest ratings from the National Committee for Quality Assurance.

Independence Blue Cross supports comprehensive health care reform that would extend coverage to all Americans, reduce costs, and improve quality. We also advocate reform that builds on the current employer-based system that currently serves 170 million Americans. Learn more about our views on health care legislation now working its way through Congress by visiting our website at www.ibx.com/about_ibc/health_care_reform.

Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.