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Press Release

IBC Encourages Philadelphia Area Families, Youth, and Individuals to 'Go Figure' - A Way to Stay Fit

Members save on admission during the Blue Cross RiverRink's 16th winter season

Philadelphia, PA - November 27, 2009 - Independence Blue Cross (IBC) sponsors the Blue Cross RiverRink at Penn's Landing for its 16th consecutive season, opening Thanksgiving weekend. The Blue Cross RiverRink offers three winter months of ice skating, a great way to enjoy the outdoors and to stay active this winter. IBC helps save members money by offering a $2 discount for those who show a member ID card. On Saturdays in December, IBC members are also entitled to free hot chocolate. On Healthy Kids Fest Day, January 10, children of IBC members skate free.

"We are excited to once again partner with the Blue Cross RiverRink as we enter the 16th ice skating season as the lead sponsor," said Joseph A. Frick, president and CEO of IBC. "Ice skating offers an old-time favorite way to exercise during the colder months. It's a type of family entertainment and healthy, outdoor fun that we continue to encourage among our members and associates. We are pleased to continue our partnership with the Penn's Landing Corporation in sponsoring this Philadelphia tradition, which also complements our support of healthy lifestyles for the whole community."

Visitors can enjoy a rejuvenating outdoor family adventure at the Blue Cross RiverRink's Olympic-sized ice rink at Penn's Landing. Skaters take in the breathtaking wintertime view overlooking the Delaware River and the Ben Franklin Bridge. The rink features a heated pavilion with a snack bar and game room.  There are special events throughout the season, including a live DJ  every Friday and Saturday night from 9:00 p.m. to 12:00 Midnight to keep skaters moving on the ice.

This year, the Blue Cross RiverRink's theme is 'Go Figure - A Cool Way to Stay Fit.' The rink is adorned for the holidays with a 20-foot Christmas tree donated by a Philadelphia resident through the Fairmount Park Commission Tree Donation program. The entire venue will sparkle with twinkling lights, colorful spheres, and holiday decorations as the rink comes alive for the holidays.

The rink is open on all holidays including Christmas Eve, Christmas Day, New Year's Day, Martin Luther King, Jr.  Day (January 18, 2010), and President's Day (February 15, 2010). Check www.riverrink.com for hours. Regular skating admission is $8 and skate rental is available for $3. Convenient parking is available on site for $10. Remember that IBC members with membership card will receive a $2 discount on admission.

Other special events at the Blue Cross RiverRink during the 2009-2010 season include:
December 6 - Skating with Santa
December 31 - New Year's Eve Party
January 10 - Healthy Kids Fest
January 24 - Tropical Paradise in Ice
February 7 - Sugar and Spice on Ice
February 14 - Sweetheart Skate

The Blue Cross RiverRink at Penn's Landing is Philadelphia's only outdoor public ice rink, and is located on Columbus Boulevard at Market Street. For more information on skating times, lessons, birthday parties, or private receptions, call (215) 925-RINK or visit www.riverrink.com.

Independence Blue Cross is the founding and presenting sponsor of the Blue Cross RiverRink and has been involved in its activities since 1993 when the Blue Cross RiverRink first opened. IBC's sponsorship is a natural extension of its long-standing partnership with the Penn's Landing Corporation, offering families in the Philadelphia area the perfect venue for healthy, outdoor fun year round.

About Independence Blue Cross

Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. Nationwide, Independence Blue Cross and its affiliates provide coverage to nearly 3.3 million people. For more than 70 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross's HMO and PPO health care plans have consistently received the highest ratings from the National Committee for Quality Assurance.

Independence Blue Cross supports comprehensive health care reform that would extend coverage to all Americans, reduce costs, and improve quality. We also advocate reform that builds on the current employer-based system that currently serves 170 million Americans. Learn more about our views on health care legislation now working its way through Congress by visiting our website.

Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

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