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Press Release

Estimated 10,000 to Participate in Region's Second Annual National Walk @ Lunch Day April 29, 2009

Philadelphia, PA - April 29, 2009 - Five thousand Independence Blue Cross associates and other Philadelphia employees will walk for good health at City Hall, joining thousands of other walkers across the region and the country.

WHO:

Mayor Michael A. Nutter;
Joseph A. Frick, President and CEO, Independence Blue Cross;
Kimberly Garrison, fitness expert, columnist for the Philadelphia Daily News;
Dick Vermeil, former coach for the Philadelphia Eagles;
Ben Franklin, actor-historian;
An estimated 10,000 employees from Center City and suburban employers.
Dr. Rich Snyder, Independence Blue Cross senior medical director, available for interviews.
WHAT: Independence Blue Cross will host Philadelphia’s second annual National Walk @ Lunch Day, encouraging Philadelphians to take a brisk walk during lunch and demonstrating how easy it is to fit regular exercise into a normal work day and busy lifestyle. Similar walks will take place at more than 60 companies and school districts throughout southeastern Pennsylvania and across the country in a national program sponsored by the Blue Cross Blue Shield Association.
WHEN: Wed., April 29, 10:45 a.m. to 2:30 p.m. (Mayoral proclamation at noon)
WHERE: Philadelphia's City Hall - Dilworth Plaza, and 60 suburban locations
INFO: See more information here: National Walk @ Lunch Day on WPVI-TV
WHY: IBC is committed to promoting wellness and healthy lifestyles, and is sponsoring the event to help members stay well and to show that walking during lunchtime is a great way to fit exercise into a busy day, with many health benefits.

Members of the media are invited to participate in this fun, health-oriented event at City Hall.

Independence Blue Cross

Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. Nationwide, Independence Blue Cross and its affiliates provide coverage to nearly 3.4 million people. For more than 70 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross’s HMO and PPO health care plans have consistently received the highest ratings from the National Committee for Quality Assurance.

Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

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