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Press Release

Independence Blue Cross Hosts "Wellness Tour," Gives Free Health Screenings at Local Courthouses

Blue Cross Broad Street Run Sponsor Promotes Benefits of Exercise and Healthy

Philadelphia, PA - April 20, 2009 - Independence Blue Cross, the region's leading health insurer and title sponsor of the Blue Cross Broad Street Run, today launches its third annual Wellness Tour to promote healthy lifestyles and regular exercise.

From April 20 through April 30, the Independence Blue Cross (IBC) Wellness Van will travel to county courthouses throughout the Delaware Valley. Visitors to the van can take advantage of free blood pressure screenings and skin checks that help detect abnormalities. Participants will be entered into a drawing for a Philadelphia-themed gift package that includes Eagles autographed sports memorabilia and tickets to the Please Touch Museum. Registration information for the May 3rd Blue Cross Broad Street Run, which IBC has sponsored for 13 consecutive years, will also be available.

"Our van's spring Wellness Tour gives us a chance to talk to people about healthy living and offer free blood pressure and skin screenings to make it easier to stay well," said Joseph A. Frick, Independence Blue Cross president and chief executive officer. "Our sponsorship of the upcoming Blue Cross Broad Street Run is another way we encourage people to live healthier. By getting active, they can feel better and live longer."

The Wellness Van will also be available for blood pressure screenings at City Hall in Philadelphia on April 29, from 10:30 a.m. to 2:30 p.m. during National Walk @ Lunch Day, which IBC is sponsoring for the second year. More information about this event can be found by visiting www.ibx.com/news_events/events/walk_at_lunch/index.html.

Area residents can stop by the Wellness Van on the following days:

  • April 20  11-2 p.m. Bucks County Courthouse, Doylestown, PA
  • April 22  11-1 p.m. Montgomery County Courthouse, Norristown, PA
  • April 27  11-2 p.m. Chester County Courthouse, West Chester, PA
  • April 29  10:30 - 2:30 p.m. National Walk @ Lunch Day, Philadelphia, City Hall 
  • April 30  11-2 p.m. Delaware County Courthouse, Media, PA

About the Blue Cross Broad Street Run

The Blue Cross Broad Street Run is managed by the Philadelphia Recreation Department with the cooperation of city agencies and more than 45 volunteer groups. The race is held the first Sunday in May, and the course includes a variety of Philadelphia neighborhoods along Broad Street. The race raises funds for the American Cancer Society. Last year, more than 19,000 runners finished the race, including more than 6,600 IBC members. For more information, visit  www.broadstreetrun.com/.


About Independence Blue Cross

Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. IBC and its affiliates provide coverage to nearly 3.4 million people. For more than 70 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross is an independent licensee of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield plans.

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