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Press Release

IBC Enhances Blue Cross Broad Street Run Website, Adds Incentives, Training Videos, and Tips

IBC Offers Those Who Run 10 Free Credits Toward $150 Fitness Reimbursement

Philadelphia, PA - February 27, 2009 - The weather may still be chilly, but excitement for the 30th annual Blue Cross Broad Street Run is heating up as runners across the region begin to sign up and train for the nation's largest 10-mile race to be held May 3 in Philadelphia.

To inspire its members who plan to run, Independence Blue Cross (IBC) has greatly enhanced its website for the run with superior fitness tools to help train and motivate runners of all abilities. New this year are training videos by two-time Olympian runner Vicki Huber-Rudawsky; an interactive race map that calculates a runner's mileage, calories burned, and expected finish time at each mile marker; and updated training tips. For more information, IBC members can visit  www.ibx.com/run09.

The title sponsor of the race for the past 13 years, IBC will also continue its "10 for 10" program launched last year. Under the program, eligible members who finish the race can receive credit for 10 gym visits, good towards the $150 Healthy Lifestyles gym membership reimbursement. Members may sign up for the benefit on the race website and will automatically receive their credits when they complete the race.

"We all know that exercise is one of the most effective ways to help preserve good health and extend life, and that's why we support the Blue Cross Broad Street Run," said Joseph A. Frick, IBC president and CEO, who participated in the race for the first time last year.  "The run is just one way we encourage the community and our members to get physically active. It appears to be working: in the last four years, the number of people who signed up to run has increased by 50 percent to 22,000, and the number of our members who registered increased by 75 percent to 6,700."

Participants in the Blue Cross Broad Street Run are also encouraged to submit their stories and photos on any aspect of running and the race, such as what motivates them, running challenges, favorite racing moments, and personal training tips. Stories can be submitted by visiting www.ibx.com/run09.

About the Blue Cross Broad Street Run

The Blue Cross Broad Street Run is managed by the Philadelphia Recreation Department with the cooperation of city agencies and more than 45 volunteer groups. The race is held the first Sunday in May, and the course includes a variety of Philadelphia neighborhoods along Broad Street.  The race raises funds for the American Cancer Society. Last year, more than 19,000 runners finished, including more than 6,600 IBC members. For more information, visit http://www.broadstreetrun.com/.

About Independence Blue Cross

Independence Blue Cross is a leading health insurer in Southeastern Pennsylvania. IBC and its affiliates provide coverage to nearly 3.4 million people. For more than 70 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross is an independent licensee of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield plans.

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