Consumerism Study

View the results of IBC's Consumerism study.

View study

Consumerism Sales Guide

Consumerism describes a new way of thinking about health care costs and decisions that is gaining momentum.

With today’s reality of ever-increasing health care costs, employee decision-making is crucial. Studies show that more than 50 percent of health care costs are the result of individual behavior. As a health insurer, Independence Blue Cross is in a unique position to provide information, outreach, and dialog that engages members in the decision-making process, helping them control health care costs, navigate the health care system, and live healthy lives.

This guide will help you consult with your clients about the implications of Consumerism, including impacts on costs, health plan selection, administration, and communication.