What is wellness?
Improving the wellness of our members is the goal behind every decision we make. We asked our senior medical director, Dr. Esther Nash, who leads our efforts to keep members well, what wellness means to Independence Blue Cross:
“We believe that wellness is the presence of a positive sense of physical and mental well-being. At Independence Blue Cross, we work with you to keep you healthy, support you throughout an illness, and then help you get on your feet and back in the game.
“To meet your wellness needs right now — today — we must understand what they are and give you the tools to take care of them. With this in mind, in 2008 we nearly doubled the number of times that we reached out to customers and members through programs that are all about keeping you well.
“Whenever you have a health need, we can offer the right resource to help you. Need to find a physician to treat your illness? Try our online health care provider directory. Maybe you need the support of one of our trained Health Coaches to answer a medical question over the weekend, at night, or anytime, 24/7. Or the guidance of one of our skilled nurse case managers when you’re facing a difficult surgery and recovery. Would the advice of a Healthy LifestylesSM Keys to Wellness nurse help you lose weight or quit smoking? Or are you looking for a quick, convenient way to check your health benefits online? We can help with all of these needs, and many more. We really are here for you every step of the way.”