Winning hearts and awards, every step of the way
Our 2008 Every Step of the Way advertising campaign, including the TV spot “Medicine Cabinet” shown at right, featured online, print, TV, and radio ads illustrating our role as a lifelong wellness partner to our customers and members. Designed and prepared in partnership with Tierney Communications, the ads captured not only the hearts of audiences, but some prestigious awards as well.
The campaign won three gold and two silver awards at the 2008 American Advertising Federation’s regional ADDY awards held in March 2009. The ADDYs are the world’s largest and most comprehensive advertising competition for judging creative excellence. Our campaign will advance to compete at the national level in the coming months.
Our slogan “We’re here for you every step of the way,” also the theme of this annual report, sums up our ongoing relationship with our customers and members as we help them stay well, make the right health care decisions, and get high-quality care.
Watch our new television commercials exploring how our programs and health plans help us meet the changing health care needs of our customers.
Chin-ups
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The mirror
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Doctor’s office
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